Coupons are changing the way consumers shop. Today’s coupons have evolved far beyond the Sunday clippings once associated with a promo deal. They’re targeted, they’re digital, and they influence everything from a consumer’s purchase journey to their brand loyalty.
Facebook-owned Instagram looks to be making its own footprint in the land of standalone apps. According to a report from The Verge, Instagram is currently working on an e-commerce shopping app that enables users to browse and purchase products directly from merchants.
Shelly Palmer discusses Yahoo Mail’s business practice of scanning user email accounts to gather data for targeted advertising with Sukanya Krishnan and Jennifer Lahmers on Fox 5’s Good Day New York. Original Air Date: September 4, 2018.
According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped back from daily activity and engagement.
Back in the day, you’d have to meticulously plan a trip to the mall in hopes of finding that specific product you want to purchase. Salespeople were the gatekeepers of information—you needed to ask them about anything you needed to know about the product you wanted to get.
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