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Facebook Courts Small Business Dollars With Easy Social Ad Campaign Creation

FBFacebook says it's testing a redesign of its ad creator tool that will give more guidance to advertisers as they build their campaigns — specifically by helping them find the right mix of Facebook ads and Sponsored Stories to achieve their stated objectives.

You can see a screenshot of the new workflow below. (Yes, it's a looooong screenshot, but that means you can see the whole thing.) As
shown, the small businesses and other advertisers who use Facebook's self-serve tool start out by specifying what they're hoping to
accomplish with a given campaign, whether it's specifically getting more Page likes or promoting Page posts (they can also take a more nuanced approach by choosing "advanced options"). Once advertisers have identified their goal, the ad creator will recommend a combination of ads and Sponsored Stories to achieve that objective.

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Twitter Petition

92274174Twitter is looking to stamp out their third party developers by closing off their API... this is REALLY bad news for Social Media Marketers in particular because of the usage we all get from beloved third party apps like Hootsuite, Tweetbot, etc. etc. - pretty much anything out there thatisn't run by Twitter themselves...

So far, Twitter has NOT proven to be very friendly to Social Media Marketers - not allowing for scheduling posts and etc. - and this could be completely detrimental to us but also to an entire INDUSTRY of Third Party app developers whom, most of us can agree, do a  better job of tailoring to our needs as business owners and social media marketers than Twitter ever will. It's just not Twitter's focus like it is for these companies I've mentioned.

Click here ----->  Sign the petition today!

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Twitter Followers For Sale -- $17 for 1,000

birdieLet's say you're new to social media. You use it in a professional capacity. You want to have a substantial Twitter following so that you can look impressive and attract even more followers. Do you:

A)   Work hard at building your online presence, slog through tweets and retweets, cruise popular hashtags, think of interesting, insightful things to say and give people real reason to want to subscribe to your feed.

B)   Shell out a couple of bucks.

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Google Slaps $100M Golden Handcuffs On Wildfire To Retain Employees After $350M Acquisition

86796573After buying social marketer Wildfire for $350 million, Google wants to ensure it keeps earning money and the employees don't bail. That's why Google set up $100 million in earn-outs and retention bonuses, multiple sources confirm. One, an investor I spoke to directly, verified the $350 million price tag we published last week and that the golden handcuffs amount to $100 million, twice the $50 million we and others expected.

The $450 million should be enough to inspire Wildfire's daring founders Victoria Ransom and Alain Chuard to keep leading the 400 employee team who love them. [Update: The $350 million + $100 million has seemingly been confirmed by positive reactions to this article by Wildfire employees without any dispute of the numbers.] With fat-wallet enterprise giants Salesforce and Oracle having bought the startup's rivals, the bountiful bonuses should prevent Wildfirers from straying to competitors or seeking new adventures in startup-land.

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Twitter Petition

92274174Twitter is looking to stamp out their third party developers by closing off their API... this is REALLY bad news for Social Media Marketers in particular because of the usage we all get from beloved third party apps like Hootsuite, Tweetbot, etc. etc. - pretty much anything out there thatisn't run by Twitter themselves...

So far, Twitter has NOT proven to be very friendly to Social Media Marketers - not allowing for scheduling posts and etc. - and this could be completely detrimental to us but also to an entire INDUSTRY of Third Party app developers whom, most of us can agree, do a  better job of tailoring to our needs as business owners and social media marketers than Twitter ever will. It's just not Twitter's focus like it is for these companies I've mentioned.

Click here ----->  Sign the petition today!

Continue Reading

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