Before you bank on Facebook's open access to user information, you need to hear Robert's thoughts on the future of Facebook and what's coming next in social technology.
If Robert Scoble was a brand (one might argue that he is), his numbers would rival some of the biggest household names. He has 256 thousand Twitter followers, 245 thousand people have subscribed to his feed on Facebook, and 1.4 million people are following him on Google+.
When Robert speaks, techies takes notice. So when we got five minutes with him behind the scenes at ad:tech San Francisco, we asked what we hoped the digital marketing community wanted to hear: What does he really think of Facebook's Open Graph sharing?
Here's what he had to say about the advertising power of Facebook and Google+, as well as some of the new cool and "freaky" things we'll be seeing soon.
"Facebook is building a new media company. One where the media comes to you."