Whether connected or cold calling, you can build long-term, valuable relationships using LinkedIn. Find out how easy it is. LinkedIn isn't some stodgy place where people post their resumes. It's a no- to low-cost database that is a rich source of information about potential major donors, board members, employees, and strategic allies.
Yet few nonprofits recognize LinkedIn's potential as a research database or a means of getting introductions, according to Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing, research undertaken by Ventureneer and Message Medium. Nonprofits use LinkedIn less and they view it as less effective than small businesses and, frankly, small businesses aren't catching the wave as they should. Only the digitally literate power-users are beginning to "get it." They've put in the time to learn LinkedIn to learn how to use it and reap the benefits.