The internet never sleeps. In the global economy, users are expecting help with your products 24 hours a day. Sure, this sounds like a lot of work. It is. But you don't have to clone yourself in order to take of users and take care of business. What you need is a community manager.
My first entry into tech startups was as a community manager. As the third hire and the only non-developer, I was the first line of defense in customer support, PR, social media, and brand evangelism. Basically, I was the "everything else" person. Somehow, I didn't go insane. It takes a special kind of person to be the digital face of your startup while you work behind the scenes on your next app update. Here are a few tips about how to hire and measure the performance of someone who comes aboard your team as a community manager.
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