Video is becoming the most important medium for companies to master in order to stand out in 2017. For most of the last 15 years, value-adding blogs with a couple of eye-catching images were enough content to develop trust and build a following. While written words are still important, the expectation among internet users is changing.
Increased digital bandwidth and the lowered cost of video production has filled every corner of the web with video. As a result, users are relying less on blogs and ebooks, and more on engaging videos to provide them with the information they seek.
As of April, Instagram has reached 700 million monthly active users (200 million of which are daily active ones) – that’s a lot of consumer potential! Instagram is an essential tool for small business owners, as 75 percent of users will take action if a post inspires them and 70 percent of users follow at least one business on the app.
However, it’s not enough to just be on Instagram. You need to create unique, interesting content that cultivates engagement in the form of likes, comments, shares and followers. If you find your page lacking in engagement, here are seven ways to help you improve.
There’s nothing quite like that sinking feeling of discovering your start-up has received bad reviews on Glassdoor. Like a sauce stain on your favorite top, you know that whether it’s your fault or not, that blemish is here to stay.
When you’ve been called out, you don’t want to be remembered as the one who started yelling ‘fake reviews!’ so much as the one who calmly responded, ‘you’re right, we need to work on that – and here’s what we’ll do.’ This solution also trumps the idea of ignoring a bad write-up altogether – in fact, 69% of job seekers are more likely to consider applying to work with you if you respond to bad reviews than if you leave them hanging.
As you’re building your small business, promoting your products and services through email marketing campaigns is an excellent way to establish brand awareness and acquire new leads.
When you’re just starting out, though, it can be tempting to purchase a list of emails from email list providers to expand your email efforts quickly. While this will give you some immediate satisfaction, your best bet for building an email list that benefits your business is to build a list organically.
Snapchat’s new map feature is very interesting, both to users and advertisers.
For users, the feedback is mixed. Some find the tool great for exploring events and locations around them.
"I love watching the stories from other countries on the Snapchat map." - Josie Wells (@JOZxo)
While others find it invasive.
Winter is coming… In July. As the countdown for Sunday’s seventh season premiere of HBO’s hit series Game of Thrones continues, the internet is saturated with enough content to satiate even the biggest fans of the show. (Offering up everything but the ability to watch the new episodes early, of course.)
That content is spreading like wildfire over on social media platforms which are also playing around with tactics of their own to engage with audiences. And even though technically nobody “needs” to drum up this type of organic enthusiasm, here’s a look at a few of the standout moments from the last couple of months where social got a chance to shine on the iron throne.