Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites).
However, as the world quickly moves to a more fast-paced communication style, and where social media is fast becoming a requirement for businesses, identifying your brand voice on social is a must.
Messaging is exploding. As Mark Zuckerberg says, it’s one of the few things more popular than social networking. Around the world, people are using messaging apps to communicate with one another – and unlike SMS, these apps are free.
The power of messaging apps is in their numbers. One of the main reasons companies like Facebook have been so active in trying to purchase messaging competitors is their access to users. If WeChat or WhatsApp can figure out how to make just a few dollars for every user they have, look out.
If you’re marketing your business on Instagram, then you’ve probably come to realize that, at times, the platform can be a tad frustrating - especially, if you’re trying to grow your following, engage an audience, generate leads and make some sales.
Don’t worry, I know just how you’re feeling.
Email marketing isn’t new, and it isn’t trendy. But it does have one thing in its favor – when it’s done right, it’s devastatingly effective.
Other mediums have their place in your overall marketing strategy, but few are likely to deliver a ROI that can even come close to email. Trends come and go and social networks rise and fall but email continues to prove its worth for driving sales, raising brand awareness and delivering highly targeted marketing messages.
Facebook has released a new report, in conjuction with Bain and Company, which looks at how the rise of digital platforms has changed the auto industry, and the way in which consumers now research and purchase cars.
And that shift is significant - as explained by Facebook:
“The report assesses that by 2020, almost 70% of annual auto sales (about 19 million units or $40 billion) will be digitally influenced.”
Social media has revolutionized the way people do business, maybe even more so than the telephone did, way back in the day.
Every day, we find new and potentially better ways to incorporate social media into our daily lives, and this doesn't go unnoticed by most of the social media networks we use.