If you use LinkedIn for advertising, or are considering doing so in future, this new infographic is a worthy reference point.
LinkedIn recently released their new eBook "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing". The book provides tips on how LinkedIn uses its own services to increase engagement on content. And given their insider knowledge and experience, the tips and tricks they've learned are no doubt largely indicative and worth paying attention to.
While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.
In general, Super Bowl ads were more serious and politically-driven this year with a few exceptions like Kia’s eco-warrior ad featuring Melissa McCarthy that infused some levity into the evening. On the digital front, there were some winning examples of how brands are taking a more sophisticated approach to storytelling and real-time integrations.
As a digital marketing professional, you should always be looking to for new ways to expand your audience and hone in on potential opportunities. And the data for such processes is now easier than ever to access, with so many user actions and touchpoints tracked in the various analytics and insights tools available on social media and digital platforms.
One such option that contains a wealth of insights is Google Analytics, which highlights the various ways in which people find and use your website. The depth of data available is amazing, but with so many different elements, it can be difficult to know which points, specifically, you should be focusing on.
Vancouver-based Hootsuite has announced the acquisition of AdEspresso, which allows small and medium-sized businesses to split test every aspect of their Facebook and Instagram ad campaigns.
In a statement, Hootsuite said that the acquisition of AdEspresso – a global Facebook ad partner — will allow the company to sit at the nexus of $500 million in annualized social spend. The social media management platform has expressed an interest in becoming a go-to social marketing solution for businesses. AdEspresso by Hootsuite will continue as a self-service ads management product for businesses.
Career Experts has honored us with a mention in their 'top newsletters' blog post. We would like to return the favor by recommending you sign up for their newsletter full of great career advice, tips, etc. -- sign up here!
Whether you’re a keen marketer who wants to stay on trend and hone your skills or a business leader looking to develop your marketing strategy, these top marketing newsletters are for you.
While clogging up your inbox with newsletters can be annoying and counter-productive, signing up for 2-3 valuable and industry-relevant ones will be hugely beneficial for your career. We’ve listed some of our favourite, top marketing newsletters below for you to choose from.
Visual content is a key element to your social media marketing strategy.
In fact, content with relevant images gets 94% more views than content without relevant images and receives more social shares. This statistic is for real, proving that having a visual content plan is vital to attracting qualified prospects to your funnel in generating leads and increasing exposure.
And with over 600 million active users, Instagram is now a key consideration - not only is the platform buzzing with your target audience, it’s an ideal option for executing your visual strategy. Top brands are successfully using Instagram to boost their brand image, foster follower relationships, and increase revenue. Including Instagram in your digital marketing strategy can accelerate real growth in your business.