Five years ago, Twitter and the iPhone – now central to most professionals' lives – were just launching. So what's in store for the online world in 2017 and beyond? One of the keenest observers is Doc Searls, co-author of the seminal Internet-era text The Cluetrain Manifesto and author of the newly-released The Intention Economy: When Customers Take Charge.
To understand our current relationship to technology, he says, it pays to look back at the revolutions that have shaped modern digital life. The first came in the early 1980s, with the advent of the personal computer (and the cloning of it). "Computational power that had only belonged to large corporations was now something anybody could do," says
Searls. "With it, there were endless applications. It was a radical change."
Facebook CEO Mark Zuckerberg, COO Sheryl Sandberg and CFO David Ebersman hosted their first earnings call early Thursday evening.
The three executives spoke primarily about the company's advertising products, which accounted for 86% of its revenue in the second quarter. Zuckerberg emphasized the need to make ads more social — most ads on Facebook right now are not. He noted that Sponsored Stories, Facebook's primary "social" ad product, is now generating $1 million in revenue per day, about half of which comes from mobile.
Most of our memories of summer camp involve bug bites, bunk beds and a lack of technology. This summer, camp is taking a new form, on Google+.
Makers Camp on Google+, launched by Make magazine, is a summer program for teens offering daily building projects to "make" just about anything. The 30-day program kicked off July 16 and runs weekdays through August 24.
"We've created the online summer camp experience that we wanted to do physically, but that wasn't practical," Dale Dougherty, founder and publisher of Make magazine, told Mashable. "We want to encourage teens to use the summer to make things, so we're bringing in people who can demonstrate interesting projects."
The rules for success change from Facebook to Twitter to LinkedIn. In Part 1 of our Social Advertising series, we share:
- Best practices for writing ad copy
- Which creative images are most popular with audiences
- The differences in layout and styling on Facebook, Twitter, and LinkedIn
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