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4 NYC Startups Reshaping Small Business

4 NYC startups small businessNew York has historically been known as the center for industries like finance, publishing, and fashion, and has always been a powerhouse of innovation when it comes to these sectors. However, in the last decade, NYC-based tech startups have ushered in a new wave of innovation.

There are many factors that led to this entrepreneurship renaissance. The economic downturn certainly served as a motivating factor, but strong support from the Bloomberg administration acted as the perfect enabler.

The best part? Several of the hottest startups in New York share some key traits. The most notable among them is that each has a distinct relationship with the small business sector. Below, are four companies that have not only flourished, but are also bolstering, even reshaping, small businesses everywhere.

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Twitter to Partner with NBC for Olympics Hub

Flaf gamesTwitter will act as a narrator of sorts for the Olympics with a hub dedicated to covering the event in partnership with NBC, according to a report.

Under the deal, which is expected to be announced Monday, Twitter will act as a curator for "millions of Twitter messages from Olympic athletes, their families, fans and NBC television personalities" which will be showcased on a single page on Twitter.com, according to The Wall Street Journal. NBC, which is airing the event, will direct viewers to the page "with on-air promotions and links to athlete interviews or video clips."

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Navigating Social Media Legal Risks: Keeping Your Marketing Legally Safe

124338488"Go tell that long tongue liar, go and tell that midnight rider, tell the rambler, the gambler, the back biter.  Tell 'em that God's gonna cut 'em down.  Tell 'em that God's gonna cut 'em down." ~ Johnny Cash in God's Gonna Cut You Down

This is one of my favorite Johnny Cash songs, one that speaks to a punishment coming no matter where the bad guys go.

Most social media users aren't bad guys, but disagreement on behavior and expectations can make the Internet feel like the wild wild west, with inadvertent "ramblers" who tweet the wrong tweet or "gamblers" who ignore the legal consequences of a promotion.

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Social Media Marketing Tips – Social Network Tips & Tricks

SocialMediaAccountsIn our last blog entry, we talked about how you can improve teleprospecting results through engaging your business contacts using social media. So, in light of that, the topic of this blog post will be about social networks for business. After all, what's a social media marketer to do if he/she didn't even know the best places to be on? It's like your a person who's prospecting for gold but isn't even close to a gold mine!

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5 Facebook Marketing Resources You're Not Using Yet

FBhornWhile we recommend you turn to reliable blogs and media outlets for social media marketing advice, sometimes it's best to target the source itself. That's why we've collected five official Facebook marketing tools created by the company. They'll guide your business in its quest for marketing tips, news and case studies. Who knows? You may even become inspired enough to create a completely innovative Facebook campaign.

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Twitter opens up advertising to small businesses

targetbullseyeThe microblogging service today launched its first self-service ad format.

Twitter is looking to attract small business advertisers.

The microblogging service today announced that it has launched its first self-service ad format, called Promoted Products, which will enable marketers to buy and target ads on their own. Until today all of Twitter's ad formats required marketers to work with a member of Twitter's sales team.

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