Social networking colossus LinkedIn can help journalists find sources, scoops and jobs. Some journalists, however, never get that far.
Mistake #1: Not Using LinkedIn Advanced Jobs Search as a Reporting Tool
Curious to find out what positions your beat company is hiring for? Want to get a sense for the direction companies you follow could be going in? LinkedIn's Advanced Jobs Search lets you easily look for jobs that certain companies have posted on LinkedIn. If you work for a local network affiliate, you can use the tool to search for jobs by ZIP code to find out which businesses are booming in your area.
Did you know that just 14% of releases posted on major wire services have been optimized for search? Or that press releases including an image or a video get shared three times more than text-only releases -– and viewers spend up to 30 seconds more time with this content -– but nearly half of marketers do not routinely add images to their press releases?
Many marketers are missing out on opportunities to get their news more widely viewed and shared. So before you issue your next press release, consider these four simple tactics to amplify the reach of your news.
1. Write Your Release With Search in Mind
It's no longer enough to write press release copy that tells a clear and compelling story; you must now also write your release in a way that helps searchers find you online. Reporters use search engines to find sources and story ideas, and comScore reports that in February 2012, U.S. searchers conducted 371 million news-related searches on search engines.
The FBI's Internet Crime Complaint Center is warning smartphone users of malware that targets Android operating systems.
"Loozfon" and "FinFisher" are the latest known versions of this type of malware, according to the IC3, which investigates Internet-related criminal complaints. The organization is a partnership between the Federal Bureau of Investigation and the National White Collar Crime Center.
The malware lures victims in different ways. One advertises itself as a "work at home" opportunity that promises a lucrative payday just for sending out email; an attached link then leads to a website that spreads Loozfon to its target, IC3 says in a release.
"The malicious application steals contact details from the user's address book and the infected device's phone number."
Wave goodbye to the days of inaccessible, high-priced video editing tools — they're long gone. Anyone with a smartphone and a free YouTube account can create a video that could reach millions.
For context, there are now more than 1 billion smartphones in the world, and YouTube video views surpassed 1 trillion in 2011. Basically, the world has video fever.
And anyone with a camera phone can film. What you may not know is that YouTube has some basic editing tools built into its website.
The YouTube editor is rudimentary, even when compared with simple video editing programs like Movie Maker and iMovie. Let's not even talk about how it stacks up to Final Cut Pro — it doesn't.
Even though it's basic, YouTube editor can still be useful. But while it is relatively simple to figure out, particularly for anyone with previous editing experience, there are some potential pitfalls. Here are a few tips and tricks to help you get the most out of the available tools.
Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement.
1. Is it Easy on the Eyes?
Make sure that you have less text that is spaced out and that your content is highlighted. Reduce the fine print to what is required and put in pictures that are relevant. Pictures help break the monotony of reading and help with cognition. Design your email well — think about putting pictures in a frame, they need to look pleasing. But don't stop with the email. Create a mobile version, and do not forget about your landing page.
Nobody likes to talk about budgeting. Even more, budgeting is sort of a drag to do — but all can agree it's incredibly important.
A few companies have launched software to make budgeting faster and easier. Plus, options for interaction with fellow entrepreneurs on sites like Twitter and Quora enables relevant feedback so you don't pay excessive amounts for a service you don't need. Read on to discover a few ways you can manage your company's spectrum of debits and credits without too much stress.
1. Use Software
If Excel spreadsheets, paper receipts and data entry don't match your cloud storage lifestyle, you're in luck: Many entrepreneurs felt the same and a few decided to create an app that would turn their dream version of budgeting into reality.