IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing.
"For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way," a U.K. insurance industry CEO shared. "We're using it as a way of connecting with friends and socializing; the kids coming up are using it as a way of life."
But do most CEOs acknowledge what is happening with social?
Over half of the CEOs "expect social channels to be a primary way of engaging customers."
That's an important way to look at social. Marketers are constantly looking at outbound social efforts. But listening to what customers are saying about your brand on social channels is critical. Here the CEOs have it right. Your company better be listening to what customers are saying on social channels, because customers aren't saying things anywhere else.
A U.S. CEO from the financial vertical said
According to market research firm First Research, there are about 5,000 art dealers and galleries in the U.S. with combined annual revenue of about $6 billion, and Art Market Monitor estimates the size of the overall global art market to be around $15 billion annually. There are also more than 200,000 fine artists working in the U.S., according to recent research by the National Endowment for the Arts.
But while fine art is big business, there is often a wide chasm between the creative process that makes a great artist or a sophisticated gallery owner, and the marketing process that drives branding and sales.
Several HootSuite users are reporting privacy concerns due to a technical issue which caused users to receive dozens of email reminders. The messages warned them that their 60-day trial of the HootSuite Pro Twitter management software was ending, but also included the names and email addresses of other users in the Hootsuite database.
The Next Web reports some users received more than 1,000 emails about the topic, and many of the users who are getting the email spam were not even signed up for HootSuite's Pro trial.
Twitter in Black
If you get a message from Twitter saying you have to change your password, don't ignore it as a phishing attempt. It may be real. Mashable has received dozens of reports of Twitter asking users, upon log-in, to reset their passwords because their accounts may have been compromised.
It's happening all over Twitter, at Mashable's offices and even at TechCrunch. The site fell victim to the hack, and its Twitter account has been tweeting spammy deals. The site asked its readers not to click on these links and has since fixed its Twitter feed.
Facebook's latest ad campaign established that chairs are like Facebook. They're not stopping there. Apparently, Halloween, surf rescue dogs, cake and swimming pools are like Facebook too. What else is like Facebook?
Facebook's native page has been posting (objects) are like Facebook throughout the past couple of weeks.
The most recent one? Cakes.
Birthday cakes are made for people to be together. They give friends a place to gather and celebrate. But too much cake probably isn't healthy. So birthday cake is a lot like Facebook.
Halloween is also like Facebook
Although some brands over the years have been skeptical about how social media can bring in revenue, a new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.
Cloud marketing software provider Vocus has put together an infographic with stats from Gartner Research highlighting how brands are currently using social media and what trends are on the horizon.
According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand's Facebook page compared to its website.
Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.
Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.