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5 Ways to Brand Your YouTube Profile

youtube brand socialmediopolis

Are you wondering what to do with the new YouTube look and feel? Many people either love or hate YouTube's platform facelift. Whatever your preference, in this article I'm going to outline some of the best ways to optimize the new YouTube layout.

Frankly, YouTube's new design is turning out to be a step in the right direction. YouTube has managed to add a layer of user experience and brand factor, which are only getting better. This evolution will soon prove highly beneficial to YouTube channel owners.

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Understanding the Importance of Social Media ROI

ROI socialmediopolisIn a recent column, I discussed the methodology around discovering ROI for corporate social media efforts. While this has yet to become an exact science, it's one of this year's most desired objectives for digital marketers.

In fact, according to the report, "State of Marketing Measurement," published in December 2011 by Ifbyphone, 82 percent of those surveyed said that executives expect every campaign to be measured. And with such heavy expectations, digital marketers are under increased pressure to make gains with social media. And only 26 percent of the marketers think they can effectively measure ROI for social media, according to the survey.

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Pinterest becomes Top Traffic Driver for Retailers [Infographic]

drive traffic socialmediopolisPinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers' websites.

The service enables users to create online bulletin boards, or "pinboards," for popular categories such as home decor, food and wedding inspiration. Members can use Pinterest's "Pin It" bookmarklet tool and iPhone app to save things they see online and offline, and explore and repin the images their friends collect via their personal newsfeeds. The website is especially popular among women, who account for 58% of Pinterest's traffic, according to Experian Hitwise.

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What a Top-Notch Lead Management Program Looks Like

lead management socialmediopolisWalk into any active sales room, and it's easy to tell how time-intensive most sales operations are. To make the hours spent worthwhile, it's important to ensure that your sales team is only talking to the most qualified leads. Lead management is a strategy and set of corresponding tools that help companies filter out unqualified leads and better understand the buying cycle of their good leads.

When executed well, lead management makes your marketing team more effective, your sales team more precise, and your leads happier. Lead management programs vary from company to company, but here are several important components to consider.

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The 3 Life Lessons Every Entrepreneur Needs to Learn

lessons socialmediopolisErik Michielsen was always impressed by his colleagues and associates at boutique research firm ABI Research. Though they weren't as glitzy and renowned as Steve Jobs or Mark Zuckerberg, these everyday professionals still had wisdom to share and a story to tell.

So the marketing expert branched out on his own, intent on sharing the experience and expertise of his most inspiring peers and former workers in a video series. Documented and chronicled through a years-long process during which Michielsen met with subjects, interviewed them as they grew and then spliced the videos into short segments on specific topics. The end product was his website, Capture Your Flag, which features a free online video library.

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The Hashtag Revolution

hashtag socialmediopolisIn just five years , Twitter has evolved from a 140-character punch line into a universal, all-purpose newswire, free and open to almost anyone, throbbing with the pulse of the planet in real time. It's where Newt Gingrich announced his presidential run, Prince William announced his engagement, and where the killing of Osama bin Laden was old news by the time President Obama announced it on television.

If you're watching or taking part in a political protest - be it in Tahrir Square or downtown Manhattan - Twitter is where you have to be: faster than CNN, more credible than Fox News, and uniquely able to invite you to both follow the news and report it too.

Twitter is, of course, much more than a headline news wire. For many of its 100 million users around the world, it is primarily a source of diversion and occasional amusement. Nor is it alone as the creator of a new kind of global electronic conversation: Google and Facebook, Tumblr and Wordpress, and much of the rest of the global communications industry are among those reinventing the way the world communicates about its daily intrigues, be they prosaic or horrific.

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