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When To Connect With Your Target

connect socialmediopolisWhen we build a valuable relationship with our target audience, they go from a one-time customer to a person that repurchases your stuff, gives feedback on what you do, the products and services you sell and they'll share their experiences with their peers or they'll vouch for you when something is wrong.

But then we'll have to build a relationship with them. You do not only build a relationship with what you do, but most importantly why you do it. People will sniff right through your scheme if you are not authentic. Don't get me wrong; if you want to sell stuff, and only that.. that's fine. But be clear about it. That doesn't mean you can't use some tactics to get in contact with them. In this article you will find some information about when to post and why...

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5 Reasons Niche Social Networks Are Winning New Users

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One constant through the many evolutions of Internet platforms is the fickleness of human beings. Especially when asked to make quick decisions. Successful products have been driven by the combination of:

1. The "right" feature set

2. Clarity in purpose

3. And most importantly, the vibrant nature of communities and how accessible they are to the user.

Indeed, social media users have gone from having options limited by the technical feasibility of what they are trying to accomplish, to being left with a barrage of decisions to make about what, how, and with who they socialize their content.They're running into too many choices of types and places to share their content. And, increasingly, they're also running into one parameter that's impossible to change – the number of hours in the day.

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5 Ways to Brand Your YouTube Profile

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Are you wondering what to do with the new YouTube look and feel? Many people either love or hate YouTube's platform facelift. Whatever your preference, in this article I'm going to outline some of the best ways to optimize the new YouTube layout.

Frankly, YouTube's new design is turning out to be a step in the right direction. YouTube has managed to add a layer of user experience and brand factor, which are only getting better. This evolution will soon prove highly beneficial to YouTube channel owners.

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Understanding the Importance of Social Media ROI

ROI socialmediopolisIn a recent column, I discussed the methodology around discovering ROI for corporate social media efforts. While this has yet to become an exact science, it's one of this year's most desired objectives for digital marketers.

In fact, according to the report, "State of Marketing Measurement," published in December 2011 by Ifbyphone, 82 percent of those surveyed said that executives expect every campaign to be measured. And with such heavy expectations, digital marketers are under increased pressure to make gains with social media. And only 26 percent of the marketers think they can effectively measure ROI for social media, according to the survey.

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Pinterest becomes Top Traffic Driver for Retailers [Infographic]

drive traffic socialmediopolisPinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers' websites.

The service enables users to create online bulletin boards, or "pinboards," for popular categories such as home decor, food and wedding inspiration. Members can use Pinterest's "Pin It" bookmarklet tool and iPhone app to save things they see online and offline, and explore and repin the images their friends collect via their personal newsfeeds. The website is especially popular among women, who account for 58% of Pinterest's traffic, according to Experian Hitwise.

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What a Top-Notch Lead Management Program Looks Like

lead management socialmediopolisWalk into any active sales room, and it's easy to tell how time-intensive most sales operations are. To make the hours spent worthwhile, it's important to ensure that your sales team is only talking to the most qualified leads. Lead management is a strategy and set of corresponding tools that help companies filter out unqualified leads and better understand the buying cycle of their good leads.

When executed well, lead management makes your marketing team more effective, your sales team more precise, and your leads happier. Lead management programs vary from company to company, but here are several important components to consider.

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