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Report: Why Facebook's Mobile Ads Are Starting To Click (Updated)

Mobile-NewsfeedRecently it has appeared that Twitter has cracked the code on mobile advertising better than its larger rivals, Facebook and Google. Facebook's IPO in May suffered partly because of investor uncertainty over its lack of mobile ad revenues, and Google's last couple of quarters raised questions about lower prices on its mobile ads. Some folks question whether mobile ads will ever really work well.

A new report out this morning says Facebook's doing just fine with mobile ads –finer, in fact, than Twitter (see update below). According to the report from TBG Digital, which helps marketers place ads on Facebook and Twitter, ads that appear in people's Facebook news feeds on their mobile devices get four times as many clicks as similar but not identical Twitter ads.

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10 Essential Web-Based Tools For Small Businesses

 web-babsed toolsThese services can provide you with a multitude of solutions.

Through facilitating hundreds of online marketing campaigns for my clients, I've been able to cut my teeth on some of the best web-based services available today.

Here's a list of 10 of the most essential web-based tools we continue to use – on a weekly basis. These services can provide you with a multitude of solutions – from productivity, to payments/invoicing, to marketing and beyond.

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5 Ways to Go From Blogger to Published Book Author

OpenBookDo you blog? Are you thinking of publishing a book?

Eighty-one percent of the US population says they want to write a book.

Not surprisingly, only about two percent ever actually do it.

Most bloggers, on the other hand, write a ton of books—probably three or four books per year on average, but most of them don't ever realize they've done so.

Later—sometimes much later—they realize they're sitting on a ton of content that could be turned into a book.

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8 B2B Tips for Using Social Forums

B2B connectingHow should business-to-business (B2B) marketers best use question-based social forums?

For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge.

In this article I'll cover how B2B marketers can best approach these sites and provide eight recommendations for generating qualified leads and driving sales.

Note: The examples used all come from actual Q&A site conversations, with names removed for privacy purposes.

Overview of Question and Answer–Based Sites

When Q&A social media sites first came out, they were intended for people to exchange ideas and gather information. Unfortunately spammers and non-experts took away from their usefulness for a while.

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Facebook Begins Testing Sponsored Results, Its First Search Typeahead Ads

138285712Heads up, Google. Facebook is testing a new format of search ads called Sponsored Results that lets advertisers show ads in the Facebook search typeahead to users looking for a particular Page, app, or Place. It basically will let businesses divert traffic from each other.

For example, a competing game company could target Zynga's CityVille so anyone searching for "CityVille" would see an ad leading to their game alongside the organic search result leading to Zynga's game. Sponsored Results could be big for Facebook's bottom line, pulling in ad dollars from direct advertisers with something to sell.

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Pinterest Has Been Locking Accounts In Response To Hacks, May Not Know The Cause Of Security Breach

 Pinterest hackersPinterest has been temporarily locking accounts in response to hacks. It looks like the company doesn't know the cause of the security breaches.

On July 16, Pinterest posted a "Locked Account Survey," asking affected users to complete a survey to "assist our investigation." The eleven question survey is broad, covering a wide range of possible issues, from whether the user had experienced other security hacks to how they used Pinterest to what browser they used,
suggesting that Pinterest doesn't know what's causing its hacks.

Pinterest posted five different notices between July 10 and 16 regarding hacks and locked accounts, with the last one being the survey. They have not posted since then.

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