Social media enables people to connect across the world, but it can also help people connect locally unlike ever before.
Social Media Day will kick off on June 30 with events all over the world to celebrate the tools, technology and people that are bringing together a connected generation.
This year we want to dig deep and find out exactly how social media has affected your community. Whether it's using Twitter to break down barriers to your local government or creating new ways to communicate with your neighbors, let us know. We want to hear from you.
by Sam Laird
Sharing is the basis of social media, and it can be a beautiful thing. Keeping up with family and friends as kids grow, relationships become marriages and adventures are had —
social media can be tons of fun and helps us feel connected to one another.
But when does all that sharing become too much? And when can what you share online actually become dangerous?
by Rebecca Corliss
In a recent study, Facebook was hailed as the most-used social networking site around the world, specifically as the most-frequented site in 126 of the 137 countries studied. With this in mind, marketers should consider how they can utilize their own market's Facebook usage to support company's goals.
For B2B companies who are naturally focused on lead generation, this data suggests that an increased emphasis on Facebook as a traffic source is important. But how might B2B marketers take advantage of this opportunity, specifically when considering Facebook's migration to the timeline layout? Here are a few tips.
Hey, everyone - we all know how effective using LinkedIn for marketing can be. But do you know about all the very recent upgrades and changes that can make a HUGE difference in your business? Are you taking advantage of everything you should? I know I wasn't until I sat in on Lewis Howe's brand new LINKEDINFLUENCE 2.0 webinar.
Check it out here
If you don't know Lewis, he is THE authority on LinkedIn, the undisputed authority. And for the last 9 months, he and his team have been rebuilding their entire training platform. Even if you've attended one of these in the past, it is absolutely essential that you sit in on this one, because a LOT has changed. Lewis will show you a ton of new content that will really help you out. The agenda is here.
Facebook is shuttering its Credits system for online payments across the social network, replacing it with local currency and a new subscription payments option.
"Since we introduced Credits in 2009," Facebook's Prashant Fuloria told developers, "most games on Facebook have implemented their own virtual currencies, reducing the need for a platform-wide virtual currency."
Last month, the prolific technology investor Bill Lee and a couple of cohorts were granted a patent for happy hours. Not the kind where you get discount drinks at a bar, but rather a type of virtual happy hour where you get discount goods on gaming and social networking sites.
Patent 8,180,852 basically works like this: Joe Smith pays Zynga (ZNGA) $100 to start a happy hour in which all FarmVille players get a 50 percent discount on virtual apples they buy during the hour. People on FarmVille will see a note pop up on their screens saying that Joe Smith has sponsored a happy hour on apples. Joe Smith, in theory, makes some new friends and expands his social network from this action, other players get discount apples, and Zynga sells more virtual goods. "It's almost like an ad that's sponsored by you, and then everyone says, 'That person is cool' and starts following you," Lee says. "You become the hero."