How important is it to start re-thinking about your business from a social perspective?
Yesterday at the Social:IRL conference "Rethinking Business in the Age of the Social Consumer." Valeria Maltoni (@ConversationAge on Twitter) explained to Kansas City's best and brightest why its important to re-think your business and some of the ways that businesses can challenge themselves in this age of social media. Valeria blogs about this kind of stuff all the time at Conversation Agent.
She is a big-picture thinker, and she specializes in helping companies focus their promise and create a platform that delivers strength, resilience, and endurance to the business. What I liked about her POV is that once a company starts thinking this way, it's impossible to go back and think any other way. It's kind of like an optical illusion. Once you see the man's face in this picture, you can't 'unsee' it. This applies to the seeing the picture of social fundamentals of your business. Once you 'get it,' it will affect everything going forward.
Read more about How to Refocus Your Business in the Social Age: Valeria Maltoni [Video Interview]
Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Think about it: with a relationship-based sales cycle, core subject matter expertise and a legacy of content creation, most B2B companies are a great fit to leverage social media as part of an inbound marketing strategy.
In a world in which 60% of the sales cycle is over before a lead ever talks to a salesperson, it has never been more important for marketing to be involved early in the buying process. Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Regardless of your ninja level of experience with using social media for B2B, many mistakes are commonly made during the journey to becoming a superstar marketer. Here are a few common mistakes I recognized as I was writing The B2B Social Media Book, and how you can avoid making them yourself.
Read more about 9 Common and Costly B2B Social Media Marketing Mistakes
Whenever my grandmother used to visit, she always brought the same advice. "Everything in moderation," she'd say, and it would apply to basically anything I was doing at the time. Whether it was stuffing my gourd with mom's superb cooking, or it was playing games with my friends, or it was rocking out on my guitar, she'd always advise me to take it easy. That advice works on two levels, though I didn't realize that until later in life.
When I was younger I took her advice to mean that I shouldn't overindulge in anything. Grandma reinforced this notion once I got to college and she continued dispensing this advice. Clearly she knew I was drinking, but continued her mantra of moderation. I can't, in good conscience, say that I always followed her advice. There were times, albeit brief, when excess became the rule. But Grandma's voice always reeled me back to moderation.
Read more about How to Reset Your Brain When You're Burnt Out
To do a job well, you have to use the right tool. Bob Ross knows exactly which brush makes his trees the happiest. Emily Post would never dream of using the outside fork on her cornish hen. And Bob Vila knows when to turn on the hammer option of his industrial- strength drill.
Similarly, social media marketers and community managers need to know which publishing tools to use for which job – be it curating a social stream, planning a campaign, or automating content from a feed.Argyle Social (disclosure, I'm Founder and CEO at Argyle) recently wrapped up some new content that helps delineate the social marketer's publishing toolbox.
Read more about 4 Core Tools In The Social Publishing Toolbox
We're becoming an app happy world. Apps that run on our laptops, apps for mobile, apps for iPads and tablets—even better are the apps that sync across all of our chosen devices, keeping us on track in an increasingly online world.
Below are 10 applications that I use on a daily basis to get more done, manage more information, communicate more ideas and generally keep the plates spinning.
Read more about 10 Apps That Make Me More Productive
Over the past two weeks via my partnership with Microsoft and Office Web Apps, I've provided templates of models for you to create enchanting PowerPoint pitches, Word business plans and Excel financial models. (They are all available for you to download from my SkyDrive account.)
I hope these documents and blog posts help you save a boatload of time and increase the quality of your efforts. I leave you with two sets of top 10 lies: one of entrepreneurs and one of investors so that you know what not to say and what not to believe.
Read more about Raising Money: What Not to Say and What Not to Believe