Pinterest has become the third most popular social network in the United States, behind only Facebook and Twitter, a marketing-research report has found. An Experian Marketing Services report found marked increases in visitors to Pinterest's website, including a 50 percent gain from January to February that made it more popular than LinkedIn or Google+.
The Palo Alto company has found an ever growing audience for its digital bulletin boards, which allow users to collect and share digital images and link them to websites. Since co-founder and CEO Ben Silbermann launched the social network in January 2010, it has become extremely popular, especially with hobbyists.
Read more about Pinterest Vaults into Third Place for Social Networks, Ahead of LinkedIn and Google+
Many marketers are still learning to use social media to achieve online marketing objectives, but findings from advertising industry research firm Advertiser Perceptions shows they are gaining confidence when it comes to display ad buying on social networks.
Read more about Marketers Accelerate Social Display Ad Spending
Social media marketers are much more likely to also use SEO in their marketing
efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world.
When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search — or "online ads" as the survey called it — was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compared to only 38 percent who use paid search advertising.
Read more about For Social Media Marketers, SEO Is Much More Popular Than PPC
Pinterest is another way of collecting and organizing stuff (images) you find online. Think visual bookmarking, publicly and with a social network in it. Some see it as a vision board, some as a catalog and others as a great way to promote your products or generate traffic to your site/blog.
This content is organized in “Boards” that work as categories you create and the images you pin in them are called… yes, “Pins”. See how fast we’re moving here. Pins are like posts on a blog or a Tumblr and other people can “repin” them or comment on them, as well as like them or tweet them, of course.
You can follow people and they can follow you.
Read more about Pinterest: Everything You Need To Know Is In This Massive Post
Facebook Timeline rolls out to all pages this week. We already put together some great Facebook Timeline cover examples from early adopter brands. But, beyond the cover, a big part of the change is a new opportunity to extend the story of a brand page through postdated status updates. The ability to post photos, video, featured content and Milestones, throughout the history of a brand, allows for a lot of personality and creativity to shine through.
The standard implementation of this is to post photos and important moments in the history of your business. Coca-cola, Ford, and Toyota are all good examples of this. But there is a lot of room to do more. Let's look a little closer as how some of the Timeline early adopters are using their new Facebook pages creatively.
Read more about 10 Awesome Examples Of How To Use Facebook Timelines
We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. And why should they be? They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media.
And we have! Many marketers have figured out how to generate leads via social media, start discussions with leads and customers, and even venture into the territory of social sales. And just when we got comfortable with this whole social media marketing thing -- BOOM! -- out comes Google+, followed shortly thereafter by Pinterest.
Great. Two more social networks brands need to figure out how to use for marketing. We all saw what happened with Facebook and Twitter; a small segment of savvy marketers figured out how to use the social networks for marketing successfully, and businesses that lagged were left playing catch-up years later. We're not going to fall victim to that again with Google+ and Pinterest!
Read more about Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?