Planning for a trade show doesn't start a month in advance. It doesn't start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals.
This includes all of your online and offline promotions as well as any handouts and giveaways you distribute. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.
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Recently various figures have come out about the growth of Google+. Just today The Guardian reports on the network seeing 67 million visitors in November, with 2.7 million of those coming from the UK (the US is the biggest market with close to 15 million visitors).
Meanwhile, Hitwise is shouting about 49 million US visits (as opposed to visitors) in December . And when it comes to actual accounts, Ancestry.com's founder Paul Allen has been keeping track of the service and estimated that there were 60+ million live as of Christmas.
Yet at the same time, for many of us with Google+ accounts these figures don't seem to make a great deal of sense. I suspect I am not untypical in that I've created a profile, but after an initial burst of enthusiasm don't use it very much. There seems to be a disconnect between raw visitor numbers and engagement and I wanted to see if I could dig into this a little bit more.
Read more about Google+'s User Base – Impressive or Not
Are you an introvert or an extrovert? If you're not sure, consider the last time you spent several hours in a crowd—whether at a conference, networking event or party. When it was over, did you feel energized and ready to take on the world?
Or did you feel spent and ready to curl up in bed with a good book? If the former, you're probably an extrovert; if the latter, you're likely an introvert. Introverts aren't necessarily shy (although many are). Introverts draw their energy from being alone, while extroverts get energy from being with others.
Introverts have been in the news lately thanks to a new book, Quiet: The Power of Introverts in a World That Can't Stop Talking, by Susan Cain. A former corporate lawyer turned author (and a self-professed introvert), Cain has garnered a lot of press, including a recent Time Magazine cover story that sang the praises of introverts in the business world.
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Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift. More than 50% of all local web searches take place with mobile devices. That spells opportunity for businesses that have a mobile marketing strategy. Does your business have a mobile strategy?
Success with mobile marketing starts with understanding your customers and then implementing an appropriate strategy. Although some marketers are known to embrace new technologies without first considering their full impact on the consumer.
Read more about Mobile Marketing With QR Codes and MS Tags
Social media is often a big help when you're developing your brand. It allows businesses to connect to customers on a more personal level. But that doesn't mean it's right for every small business. Sheryl Sandberg, the COO of Facebook, believes that 9 million small businesses in the U.S. use Facebook.
Twitter and Facebook are useful in different ways. Twitter is known to be better for customer engagement, while Facebook helps funnel traffic to your site. Both sites help you better your search engine optimization (SEO). Take three steps before launching Twitter and Facebook campaigns and decide which social media platform is right for your small business.
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As a user, registering for websites is no fun. Because it's on a computer, it's only slightly less annoying than filling out paper forms -- falling somewhere between standing in line and watching water boil on the spectrum of most tedious activities in the world. But it's part of doing business in the online world, and because most website visitors are quite used to the process, they've also come to have pet peeves over UX and UI choices businesses make around their registration process.
Why does this matter? Because if you rub your site visitors the wrong way when they're trying to register for something on your site, you might just lose a lead or customer because of it. Turns out 11% of US adults have abandoned an online purchase because they didn't want to register online or the site was asking for too much information, according to Forrester Research. "To put this in context," they say, "a retailer with $200m of annual online revenue could be leaving a further $22m on the table simply due to the complexity of the registration step in their checkout process."
Read more about 12 Ways to Create a User-Friendly Website Registration Process