For a long while (and on the Internet, a "long while" means about six months), there were dozens of posts telling you how to reuse content. Your content, other bloggers' content, magazine content, brochures-from-that-stack-in-the-attic content. It didn't matter. The point was that you didn't need to come up with all the ideas on your own.
You could jump-start your brain with interesting content from other sources than the bottomless depths of your own genius. It was good advice. Reusing content was (and remains) a smart, valid strategy.
The problem is that no one does it right.
Read more about The Brilliant Content Strategy Everyone Gets Wrong
Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.
But once companies master blogging, isn't there another way to expand content creation efforts on your website? Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business?
In short, yes, there are plenty of other ways to house content on your website (and if you're a HubSpot customer, making an addition to your navigation is simple)! While you may not update these parts of your website as frequently as a blog (we update our blog multiple times daily, for example) adding these content repositories to your website -- or updating the ones that already exist -- will help you drive even more traffic, and convert those visitors into leads and customers.
Don't let content creation begin and end with blogging. Consider building out or updating these areas of your website with fresh content to create a truly comprehensive content library that you and your site visitors can benefit from.
Read more about 7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
You have likely heard the buzz about Google+ for some time. Perhaps you're wondering why so many marketing professionals are focusing heavily on the new social network. In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You'll discover why 99% of his efforts are now focused on Google+.
Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it's very different than his other books. It reveals extensive details about how to benefit from Google+.
Read more about Why Major Marketers Are Moving to Google+
The police in my community are trying something new. Troy Police Chief John Tedesco has launched a directive created by Mayor Harry Tutunjian (aka @TroyMayor) to emphasize training in community policing. The initiative encourages Troy police officers to get out of their cars and head into the community to grab a cup of coffee with civilians like you and me.
The cup of coffee is said to be symbolic of officers becoming more invested in their communities and taking ownership of personal ties and contacts. Officers will be expected to use their community policing experience to develop relationships and resolve problems
That's how Troy, NY is working to make its community safer and healthier. How are you doing it?
Read more about Why Coffee is the #1 Community Management Tool
Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report, 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations.
The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. While web analytics can provide you with a wealth of insight and data into the technical performance of your website, marketers really need much richer data to understand the performance of their marketing campaigns, something that web analytics alone can't provide.
Read more about Why You Need Marketing Analytics, Not Web Analytics
It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. You have until March 30th to play with the design before your page is forced live.
We had a feeling you might still be in experimentation mode, so to get your creative juices flowing, we've scoured Facebook for examples of brands using the new page layout in appealing ways. Take a look at how these brands are making use of the new Facebook page design, and use it as inspiration to get your own page up to date!
Read more about 9 Excellent Examples of Brands Using Facebook's New Page Design