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Is Social Media's ROI Worth It?

ROI

Many people would like to know if Social media ROI is worth it? This is not an easy question to answer as everyone's social media strategy and results are always very different.

However before you make a serious commitment to Twitter, Facebook, Pintrest or another network, you should consider whether or not the social media ROI is worth your time. All I can do is show you the information I have below and let you decide if your social media ROI is worth it or not?

Social Media ROI: Time Versus Lifetime Value

The major expense in social media for small businesses is time. You only have 24 hours a day—less if you subtract necessities such as sleeping and eating. Should you be spending 30 minutes or an hour of you valuable time every day on social media? I know many people include this into their blogging routine which can make the day stretch out even further.

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Twitter to Make "BIG" Announcement.... Not on Twitter?

US TV show, Good Morning America, has announced on Twitter that Twitter will be making an announcement on TV. Curious situation!

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The big announcement is likely to be the launch of Twitter Music. Buzz concerning this service has been growing during the past month after Twitter acquired the music discovery service We Are Hunted. At the time, CNET reported that the app will "suggest artists and songs to listen to based on a variety of signals, and is personalized based on which accounts a user follows on Twitter."

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31 Startup Triplets: Advice in Exactly 3 Words

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I love constraints. I find them exceptionally liberating. I often struggle when there are too many degrees of freedom. Creativity comes easier when there are constraints.

So, with that in mind, what's the best startup advice you can come up with in exactly three words? It's a fun game, try it yourself and leave your startup triplets in the comments. Here are some of mine and from the startup community.

Entrepreneurial Advice in Exactly 3 Words

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9 Mistakes To Avoid When Using Twitter

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Even experienced Twitter users occasionally commit a faux pas, but it's important to know the most common mistakes so you can avoid them. These mistakes can lead to misunderstandings, lost followers, or even a bad reputation.

1. Tweeting in Bursts

Many Twitter users make the mistake of sending bursts of tweets in a short time, neglecting the feed for the remainder of the day. The way to become relevant on Twitter is to send out tweets at regular intervals throughout the day. Also, burst tweeting can annoy people who, out of nowhere, get a ton of tweets from you filling up their tweet stream. That can easily cause them to unfollow you.

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Patton Oswalt's Viral Social Media Post About the Boston Bombing

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After tragedy struck with bombs detonating at the finish line of Monday's Boston Marathon, actor/comedian Patton Oswalt utilized social media to put the situation in perspective. Twitter and Facebook feeds were flooded with users, celebrities, athletes, businesses and organizations, and even Twitter parody accounts showing their support for those effected by the Boston bombings. Oswalt took another angle and addressed the issue of tragedy in our worldwide society with a powerful post on his Facebook page.

He started his post with a statement of how he felt after the 9/11 tragedy, and then Oswalt went on to explain how "good" will always outweigh "evil":

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Free eBooks: Three Great Ways to Create Effective, Targeted Content That Will Drive Traffic and New User Acquisition

 Free eBooks Three Great Ways to Create Effective Targeted Content That Will Drive Traffic and New User Acquisition

Good content is an absolute requirement for social marketing. Without targeted, fresh, and convincing content, your social efforts probably won't produce the results you are hoping for. Don't get stuck in that trap. We've gathered some incredibly useful resources that will help you take your content marketing to a whole new level. Use these strategies to help you effectively create and distribute attention-grabbing content that you use in social, email, your website, and everyplace else.

1. How to Build and Operate a Content Marketing Machine.

Learn how to develop and refine your content plan, generate engaging content, get your content produced and distributed, and analyze your content operations.

Click here: http://ow.ly/k5nSA

2. Creating Content that Sells: Content Marketing For Demand Generation.

Discover how to use content to engage prospects, reduce risk in the buying process, and get more people to register for access to your content.

Click here: http://ow.ly/k5o6Q

3. From Creation to Conversion: Promoting Content to the Right Audience.

Awesome content does nothing unless you get it in front of the right people. Learn how to make content discoverable, sharable, targeted, personalized, and dynamic.

Click here: http://ow.ly/k5oi2

As always, feel free to forward this to your friends and colleagues so they can take advantage of these helpful guides from Marketo.

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