In the wake of another celebrity social media meltdown this week, the question "where is his publicist?" has appeared from commenters in almost every article on the topic. Let me start by stating this is not a gossip column, nor an attempt to cover content outside of social media.
Twitter, as well as any other form of social media is vital for celebrities and brands. Chris Brown is not the first of either to make a public mistake online, as the photo gallery below will attest.
Whether you love or hate the guy, the real question here is: how do you recover from that level of damage on social media?
Read more about What To Do When Your Celebrity Client Flips Out on Social Media
With the pending public offering of Facebook anticipated to be the largest tech IPO in history, it's an interesting time to think about where we go from here. Some say "social is done," Facebook is all the social media anyone would ever want or need. Unquestionably, as it nears one billion accounts, in the solar system of social media, Facebook is the Sun — the gravitational center around which everything social revolves.
But while some may pronounce that Facebook is all the social we'd ever need, users clearly haven't gotten the memo. Instead, users are rapidly adopting new interest-based social networks such as Pinterest, Instagram, Thumb, Foodspotting, and even the very new Fitocracy. (Disclosure: BlueRun Ventures is an investor in Thumb and Foodspotting.)
Read more about Beyond Facebook: The Rise of Internet-Based Social Networks
Writing a blog sometimes feels like a running a marathon. You need to find topics to write about when inspiration seems to have taken a holiday. Blogging once a month doesn't cut it, in fact once a week is also a bit on the light side. If you want to be taken seriously, two to three times a week is maybe approaching optimum. Some bloggers like to write in the quiet of the morning, others prefer the serenity of the late night hours.
Whichever your preference, it needs to become part of your ritual. So to be effective as a blogger it requires persistence, patience and discipline. To be successful it requires serious commitment if you aim to make it a success.
Read more about 12 Important Steps Some Bloggers Forget
Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B. However, with the rapid growth of the Pinterest user base, many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube.
It may be time for B2B to step into the game, take advantage of Pinterest's popularity, and use it as a new traffic and lead generator. But how can you come up with a Pinterest strategy that fits B2B? Let's take a look ...
Read more about How to Master Pinterest for B2B Marketing
Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let's take calls-to-action as an example. If the copy you craft doesn't draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales.
"People looking for information are looking for text, not pictures," writes copywriter Dean Rieck, analyzing the results of an Eyetrack III study. Visitors focus on the words in text ads more than on the graphics. So in this blog post, let's discuss some key copywriting lessons you should apply to the process of crafting successful calls-to-action.
Read more about How to Write Call-To-Action Copy That Gets Visitors Clicking
Are you looking for tools to simplify your social media activities? Many businesses feel overwhelmed when implementing their social media marketing. Sometimes the solution is to focus on the right social media tools for your business.
We asked social media experts for their most valuable tool for small businesses using social media. Here are 13 tools to help you execute your social media strategy effectively.
Read more about 13 Tools to Simplify Your Social Media Marketing