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Study: Women Love Social Media More Than Men (Unless It's LinkedIn)

 

Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today.

Pew found that 76 percent of online U.S. adult females use Facebook, compared to 66 percent for online males, while fairly similar women/men percentage splits exist for Twitter (18 percent/17 percent), Instagram (20/17) and Pinterest (33/8). Indeed, one-third of women are now using Pinterest. But then there's LinkedIn: the researcher said 24 percent of Internet-using men employ the site compared to 19 percent of women. 

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Selling social media clicks becomes big business

Selling social media clicks becomes big business

SAN JOSE, Calif. (AP) — Celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore "click farms," where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers.

Since Facebook launched almost 10 years ago, users have sought to expand their social networks for financial gain, winning friends, bragging rights and professional clout. And social media companies cite the levels of engagement to tout their value.

But an Associated Press examination has found a growing global marketplace for fake clicks, which tech companies struggle to police. Online records, industry studies and interviews show companies are capitalizing on the opportunity to make millions of dollars by duping social media.

For as little as a half cent each click, websites hawk everything from LinkedIn connections to make members appear more employable to Soundcloud plays to influence record label interest.

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How Twitter hopes to live up to its spectacular IPO in 2014

After an action-packed year full of Vines, hacks, and acquisitions, Twitter is now a publicly traded company. That comes with some new responsibilities, like narrowing the massive gap between its revenues and its sky-high valuation.

Twitter has come a long way in the last seven years, building a community of 230 million monthly users and 2,300 employees, but it has a lot of work ahead of it to prove its long-term viability. Here’s how we see Twitter turning its little bird into a social dragon.

Trying to live up to its red-hot IPO

Twitter’s biggest news of the year fit into a 140-character message:

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Top 7 Tips for Effective Content Marketing

Top 7 Tips for Effective Content Marketing

Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to. Of course, that’s part of it, but there is so much more that needs to be considered. Today, the most effective marketing campaigns focus on thought leadership and the best strategy to position your brand as a thought leader is through content marketing.

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In this post we’ll focus on the 7 best practices for your content marketing strategy.

1. Stop Selling

Effective content marketing leaves the sales pitch to the salesmen. The minute you start talking about how great your product is, the reader sees marketing blah blah and closes the page. Give your readers information they want and need. Are you selling a cloud monitoring solution? Create a whitepaper explaining the hidden costs in underutilized instances. Are you promoting a lending solution for small businesses? Offer tips and tricks on cash flow management for small business owners.

At Oktopost, Rather than talking about how great our product is (and let’s face it, it is) we opt to host Google Hangouts with representatives from top B2B companies such as LinkedIn and IT Central Station so you can figure out on your own the importance of social media marketing in the B2B world.

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Goals, Objectives, and Setting Your Social Media Radar on Success

Social Media Goals and Objectives

Setting goals and objectives to guide your social media marketing activity is critical to ensure that your efforts are making a meaningful and positive impact on your business.

Without well-defined goals and objectives, there is no way to determine what success looks like, no way to measure success, and no way to optimize. In short, without established goals and objectives, you’re completely flying blind.

Of course, there’s more to success than just setting goals and forgetting about them. Be sure to execute in such a way that will address your goals and objectives, track performance against those goals, and finally, optimize to ensure you’re maximizing the effectiveness of your efforts.

Establishing goals and objectives

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10 Great Alternatives to the Google Keyword Research Tool

Keyword research is a fundamental part of content marketing. 

seo content marketing 10 Great Alternatives to the Google Keyword Research ToolIt is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming.

The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. Viewed as an essential mechanism for conducting research on keyword phrases, it offered lots of useful information about popularity, competition, and phrase variations. It has been rebranded as Google AdWords Planner, which offers much less functionality and requires users to have an AdWords account in order to use it. 

What to do?

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