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Reminder: Last Day to Save $400 on Social Media Marketing World Conference in San Diego

112987077Just a quick reminder. This Thursday (Nov. 1st) is the last day to save $400 on tickets to our Social Media Marketing World conference--the largest physical social media marketing conference taking place in San Diego, California.

Here are four reasons you should consider attending:

# 1: Meet face-to-face with marketing experts you've come to admire. Presenters include Guy Kawasaki, Mari Smith, Chris Brogan, Jay Baer, John Jantsch, Sally Hogshead, Amy Porterfield, Dave Kerpen, Michael Stelzner, Lee Odden, Jason Falls, Mark Schaefer, Cliff Ravenscraft, Joe Pulizzi, Marcus Sheridan, Derek Halpern, Pat Flynn (see more in image at right)--just to mention a few! Scroll down to learn about our amazing brand presenters as well.

# 2: Network with 1,000 fellow marketers in an environment like no other. This is the event where you'll make priceless professional connections. It includes structured networking after keynotes and lunch, and catered evening events at the historic San Diego Natural History Museum and the San Diego Networking Cruise aboard the largest private yacht in Southern California. And check this out: your peers are coming from Norway, Dubai, France, Australia, Ireland, Costa Rica, Canada, India, Czech Republic and the United Kingdom and all parts of the United States!

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LinkedIn And The Mutable Rules Of Social Networking

LinkedIn And The Mutable Rules Of Social NetworkingWhat is a social network? In general terms, Facebook is a network of friends and family. Twitter is a network of people/things you find interesting. And LinkedIn is a network of colleagues – to cover off a few of the big ones. (I'm still trying to figure out a neat description for Google+ — feel free to add yours in the comments.) But those neat descriptions are simplifications of more complex and changeable realities.

The rules of social networking are mutable. Necessarily so. As the services shift and evolve – to encourage more people to join and do more interacting – your individual use has to change to keep up (or drop off entirely as you abandon the service). And as the size of your network grows it can also demand new rules of interaction that work with a larger audience.

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How to Use Facebook and Twitter Without the Internet

How to Use Facebook and Twitter Without the InternetAs Hurricane Sandy makes its way up the Eastern Seaboard, many are without electricity. Without power you could lose your access to Internet via Wi-Fi and, potentially, access to mobile networks. If that happens, how can you still post on Facebook and Twitter to let your friends and family know that everything is fine? Or ask for help?

You can use good-old text messages.

To tweet, first you need to enable your mobile phone on Twitter.com, so do it now while you can. Go to your Twitter homepage, then to "Settings" and then "Mobile." Insert your cellphone number under "Activate Twitter text messaging," and then you'll have to text "GO" to the number 40404.

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"Frankenstorm" and Social Media / Social Media Marketing

112987077Frankenstorm and Social Media

As I write this, I am sitting at home in Central Connecticut awaiting the much-hyped "Frankenstorm" that is bearing down on New England and the East Coast from South Carolina to Maine. This storm's conditions have apparently not been met since 1938, due to the unique factor of a hurricane coming at the tail end of hurricane season and two snow storms coming from the northwest (Great Lakes region) at the very beginning of snow season. We're in the gray area where both seasons semi-overlap each other but very rarely do the circumstances occur which allow such an amalgum to be born into creation... A few days before Halloween no less, thus the storm has prematurely been dubbed "Frankenstorm". 

It's amazing to see how social media has grown to become such a powerful force in the exchange of information... It used to be that in order to get news updates about a massive storm bearing down on your area like the one currently barreling towards the East Coast, you'd have to sit in front of the T.V. and watch what was happening per the news crews... nowadays you can sit on Facebook or Twitter and look at updates from friends, brand pages, news sites - where they post links to news articles from all over the web, established news stations and new blogs, YouTube videos taken by 'boots on the ground' - average citizens capturing the moments in real time using their cell phones and cameras. 

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Why You Should Stop Running Those Successful Facebook Promotions

112987077In a recent infographic from Lab42's blog it was revealed that 34% of consumers like brands on Facebook for promotions or discounts, and 21% of consumers like brands for free giveaways. Doing some simple math for you, that equates to 55% of all Facebook brand Page likes that are driven by people's desire to get something for free or to save a few bucks. Pretty compelling information, but there are two sides to this story.


I can speak from personal experience that social media promotions and giveaways, if executed and promoted properly, can be excellent fan acquisition tools. Without a doubt, promotions and giveaways are one of the fastest ways to attract new fans to your brand page, and can be run for just about any budget. Three of the many benefits of running a social media promotion or giveaway include:

Fan Acquisition

Acquiring new fans is not only great because it gives you more people to speak with, but it also provides social validation to prospective fans that your community is desirable to be a part of, which should even further grow the size of your community.

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5 Tips to Get Your Emails Read

5 Tips to Get Your Emails ReadGetting your emails read can be a science.

For you business people and students, it is often necessary to "cold email" someone you have never met. Getting a response from that person may be crucial, whether you're applying for a job, trying to schedule a meeting or interview, or getting advice on an upcoming assignment.

The problem: You face quite a bit of competition. The Radicati Group estimated that in 2010, there were 294 billion emails sent each day. On top of that, more than 97% of email messages sent over the Internet are unwanted, according to a Microsoft Security Report.

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