I'm here to talk plain and frankly from my approach about Social Media with ease, so everybody will be able to understand the essential role Social Media is playing in today's business world.
What is Social Media about?
I'm sure we can find thousands of different definitions on the Web and all very valid and even more accurate than mine, but that is what Social Media is about, sharing and interacting for a common enrichment. As I said above, here I leave my view...
A survey this week from 24seven inquired about marketing trends I think will decline or go away in 2010. Among those I cited was phone-a-friend because viral activities are moving so rapidly toward online application domination. A similar question can be asked as to what will be this coming year's new growth trends, and high on my list is location social, the process of combining location with interactivity and discovery of places, akin to being the Netflix of local recommendations.
Have you ever suffered of a friend or relative that posted something corny, embarassing or even a photo that you wish that your current and prospective customers never see??
I think everybody who has a Facebook account it has passed through this at anytime. When this occurs is when we start looking for a way to keep our business safe and isolated from our personal life. Having a Fan Page on Facebook for your Business could be the solution.
In-Store Retail Salespeople?
Mobile phones have to be one of the best on the spot, at the moment, information retrieval resources of all time. How many times have you seen disagreements settled immediately, courtesy of a quick iPhone web research query? Well, it looks like some companies are ready to capitalize upon our penchant for instant research about things that interest us.
Let's flash back to a recent industry panel where a senior Best Buy executive said "The right information at the point of impulse increases desired consumer's behavior, sales, profits and customer satisfaction." That sure sounds like a description of one of Best Buy's best in-store salespeople helping out customers standing next to the latest electronic gizmo in one of their stores.
When referring to the online marketing through published articles, the principles are simple: the potential customers have a problem and search for a solution on the internet. The solution is revealed through an article which works as a teaser and have in the resource box a link to a product sales page or more in-depth data about the desired solution. It is recognized among people who cash in this type of online promotion that this worked, work and will work years from now. Until this stage all is clear.
...for online marketers
When creating a website or a blog, one of the basic necessities is to have a catchy name.
It can be your brand name, a reference word or collection of words from your industry, depending on your strategy. If the name you desire to buy on ".com" is already taken by somebody else and the price asked is too big for you then you have to find the same name with other end after the ".".