For the month of April 2017, video content continues to drive engagement for most publishers in the various genres.
Powered by Shareablee data, here are the top brands, ranked by total actions (Facebook, Twitter, Instagram and YouTube) for each respective industry - take note of these leaders and check out what, specifically, it is they're doing on their pages to get inspiration and ideas for your own strategies.
In the Entertainment category, UNILAD continues to outpace it’s competitors with 94.9 million actions and an astonishing 2.7 billion video views. They continue to set the bar very high for content producers in all categories.
Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph?
Now, reach into your memory to find a time when the new project or expansion didn’t work out. What was the reason?
Without knowing the specifics, I’m guessing you can blame industry news, dishonest competitors, or maybe even the economy as a whole.
Despite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it’s important to understand that both organic and paid social media are needed to be truly successful.
Organic social media is the use of the free services and tools that each social media platform provides to its users. This includes posting status updates, links, and images with captions for your audience. The purpose of organic social media is to build a community of loyal followers and customers through posting relevant content, and interacting with those who interact with your brand. If you want to show customers your true values and culture, while also learning about the values of your customers, organic social media marketing is the best way to do so.
Facebook's rolling out a new News Feed algorithm update which focuses on reducing the reach of clickbait, which is still one of the most complained about elements of The Social Network.
As explained by Facebook:
“People tell us they don’t like stories that are misleading, sensational or spammy. That includes clickbait headlines that are designed to get attention and lure visitors into clicking on a link. In an effort to support an informed community, we’re always working to determine what stories might have clickbait headlines so we can show them less often.”
Facebook is undeniably one of the biggest success stories in technology, and in business.
Now a household name, the company has evolved from a simple networking site for select college students to a multi-billion dollar empire, with close to two billion users worldwide.
So how has The Social Network evolved to became the giant it is today? The company’s extraordinary growth is at least partially attributable to its multitude of acquisitions over time.
More consumers today are seeking to engage with their favorite brands on social media networks. In fact, research shows that a third of Millennials actually prefer to communicate with businesses via social networks than through other mediums.
For this reason alone, building and maintaining a strong presence on social media is now vital to connecting with your customers, gaining new ones, and increasing awareness to your brand.