Hotels and resorts can drive exceptional results with a well-developed and aligned social media strategy. Once such businesses understand the power of social media, and how it can affect the guest experience, they usually find that they are natural content generation machines.
With all the people checking in and out daily, there are many different opportunities to leverage these experiences and drive more bookings.
Facebook’s looking to help communities as part of its mission to ‘bring the world closer together’. So how can Facebook facilitate more connectedness and inclusion, and unite community groups? By teaching them Facebook and associated digital skills.
It may seem like a bit of a stretch – particularly given the way that Facebook has, reportedly, been used by foreign entities to fuel civic division – but as Facebook broadens its community focus, The Social Network has announced that it will embark on a new initiative which will see Facebook’s ‘Community Boost’ team visit 30 US cities in 2018.
While quality content is the most important ingredient when it comes to consistent growth in your social media communities, knowing when and how often to post is also essential to ensuring you reach your audience.
While there are no definitive, perfect times to follow (as it's based on your unique audience), these notes provide a good place to start.
Twitter has announced that you can now have a longer display name – up to 50 characters long, more than double the previous 20 character limit.
So, cool, right? Now you can get more creative with your display name – which, it’s important to note, is not your @username. Your display name is your actual name, or business name, which appears at the top of your tweets.
Back in February, when Facebook CEO Mark Zuckerberg published his revised vision statement for The Social Network, he made specific note of the need to encourage both 'civic engagement' and 'community inclusion' as key areas of focus for the platform moving forward.
Part of this, of course, is events, getting people out into their communities to meet, which is why Facebook’s been putting increased focus on event promotion and placement within their apps this year.
In order to make best use of social media platforms for business, you need to be producing, and sharing, content. And not just any content, but content that informs, educates, that speaks to the needs and wants of your, specific, target audience.
So how do you tap into audience demand to create and curate your posts? How can you find the topics of most relevance to your audience in order to maximize your opportunities, and connect with your target market?