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How to Avoid the 8 Biggest Email Marketing Mistakes [Sponsored]

how to avoid the 8 biggest email marketing mistakes sponsored

Big and small, email marketing mistakes can and will cost you opens, click-throughs, and revenue. You don’t want to be caught in the middle of a big push by some very easily avoidable failures.

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How to Benefit from Local Area Marketing through a Marketing Hub [Sponsored]

how to benefit from local area marketing through a marketing hub sponsored

As marketers we know the importance of having well-branded materials available for local markets and partners. A key challenge is maintaining brand clarity while also giving remote teams quick and easy access to the content they need.

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Your Q2 Program Planning Template - Ready, Set, Grow [Sponsored]

your q2 program planning template ready set grow sponsored

2018 is already well under way and Q2 is just around the corner. Do you have your marketing programs planned and ready for go-live yet? Download Marketo’s “Q2 Program Planning Template” to help you organize and streamline your marketing programs for this critical quarter.

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Real-time Marketing 101: How to Turn Opportunity Into Results Immediately [Sponsored]

real time marketing 101 how to turn opportunity into results immediately sponsored

Real-time Marketing 101: What is it? It’s how to turn moments of opportunity into branding gold. Fortune favors the prepared in life — and in opportunity marketing. According to eMarketer, 80% of marketers believe that real-time marketing must happen within an hour of the relevant event to be effective. More than half go even further, saying it must be within one minute.

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The Definitive Guide to Account-Based Marketing & Why You Need It [Sponsored]

the definitive guide to account based marketing and why you need it sponsored

Do you need more significant ROI from your marketing campaigns? You could improve results 2X-5X or more by implementing an account-based marketing strategy.

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YouTube’s FameBit has a New Sales Boss, Expanded Platform Post-Acquisition

youtubes famebit has a new sales boss expanded platform post acquisition

Influencer marketing platform FameBit has been oddly quiet since being acquired by Google’s YouTube one year ago, according to several executives in the advertising and entertainment industries (“I have not heard anything from them since they went to YouTube. They don’t even cold-call us anymore,” said one agency exec). Now the company is getting ready to break that silence.

“Definitely we’re being strategic in the sense that we want to get it right. We have a lot of things in store for creators that we want to get right,” said FameBit co-founder Agnes Kozera when asked about the company’s low profile post-acquisition.

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