As part of their ongoing efforts to evolve the platform into a multi-billion dollar eCommerce machine, Pinterest has announced another update their ad platform, with the introduction of ad groups for campaigns.
If you’ve advertised on almost any other social platform, the structure will be familiar – ad groups enable you to have more control over how your campaigns are run by testing variations of your creative content and focusing on different audiences, while still being able to track your wider campaign performance within one set.
Snapchat allows users to send and receive self-disappearing photos, videos, and text. In a short period of time, Snapchat has become one of the most popular social media apps. Additionally, Snap Inc., recently valued at $25 billion, is poised to become of the biggest startup IPOs in 2017.
Snapchat has over 60 million daily active users in the U.S. and Canada, making it more popular than Twitter. Additionally, an average user spends 25-30 minutes per day on the app!
As we near the end of the first month of 2017, we're also nearing the end of the period of predictions and prognostications of what's coming next.
But we've got one more for you - and it's a good one.
The team at MDG Advertising have put together this new infographic which looks at five of the biggest trends they expect to see in social media and digital marketing in 2017.
Everyday I come across companies that are spending tons of money on advertising that is yielding them subpar results. This then makes them believe that advertising does not work. What’s the problem with their strategy? They are using traditional advertising in places where their consumers’ attention is not.
The shift towards digital consumption has significantly grown over the last few years, where most things can now be done on the Internet. Most of our social interactions and the way we consume content is largely taking place through mobile devices as a result of convenience and flexibility. The answer to many of our problems can now be resolved at the touch of a button.
If you use LinkedIn for advertising, or are considering doing so in future, this new infographic is a worthy reference point.
LinkedIn recently released their new eBook "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing". The book provides tips on how LinkedIn uses its own services to increase engagement on content. And given their insider knowledge and experience, the tips and tricks they've learned are no doubt largely indicative and worth paying attention to.
As a digital marketing professional, you should always be looking to for new ways to expand your audience and hone in on potential opportunities. And the data for such processes is now easier than ever to access, with so many user actions and touchpoints tracked in the various analytics and insights tools available on social media and digital platforms.
One such option that contains a wealth of insights is Google Analytics, which highlights the various ways in which people find and use your website. The depth of data available is amazing, but with so many different elements, it can be difficult to know which points, specifically, you should be focusing on.