People are more likely to buy from brands they follow on social media. A study conducted by Sprout Social reveals that 75.3% of people purchase something because they saw it on some social media channel, proving that a good social presence can lead to brand loyalty.
This shouldn’t be surprising as 2.34 billion people worldwide are on social media and use these platforms to be informed about the world and the brands they like most. They also use it to connect with friends and spread the word about things they enjoy. According to CrowdTwist, 43.5% of millennials use social media to share content about products and services they like.
Did you know that people are spending 3 times longer watching live video versus ones that have already been prerecorded? Facebook Live is generating tons of engagement on news feeds...and brands are taking notice.
Live streaming allows you to genuinely connect with your audience and foster relationships that quickly builds trust. It captures attention, draws viewers in and moves them to action.
Most business owners, and and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts. And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.
While I wouldn’t argue that the image you feature – or pair – with your blog post is the most important piece of your content, I do think it’s a critical factor when it comes to attracting viewers and generating interest. Any way you look at it, it’s certainly not a part of the publishing process you want to overlook.
Social media marketing is no longer the new kid on the block. Now an established and respected marketing stream - with social media ad spend expected to exceed $35 billion in 2017 - it needs to be treated as any other type of marketing channel would.
This means you can no longer afford to half-heartedly execute your social media efforts with the enthusiasm of a household chore - take this attitude and you’re not going anywhere.
Content marketers know that feeding the content beast isn’t easy, especially if you’re a solo entrepreneur or part of a small team.
If you want to follow that old adage “work smarter not harder,” LinkedIn recently released some data you’ll want to pay heed to, which underscores the SEO value in publishing long-form content on LinkedIn.
Inbound marketing is still a mystery to many. Marketing strategies for both B2B and B2C companies have changed dramatically over the past decade - marketers are increasingly understanding the benefits of inbound strategies, like search engine optimization, content marketing and leveraging social media over traditional outbound strategies, like direct mail, telemarketing and print ads.
But marketing hasn’t changed because marketers woke up one morning and thought, “let’s try doing things in a different way.” Marketing has changed because consumers have changed. Their mailboxes overflowing with direct mail, inboxes jammed full of spam, and an endless stream of unwanted calls from pesky telemarketers have made audiences more skeptical than they used to be. To halt the flood of sales pitches they don’t want, more than 200 million Americans have signed onto do-not-call lists, and most now fast forward or hit the mute button to avoid TV commercials.
