Social Media and its evolution into an effective digital marketing medium have changed the face of customer connection and promotion. Social platforms have advanced well beyond their initial beginnings, growing into all-encompassing tools for connecting, browsing, shopping - you name it.
These days, brands need to have a social media marketing strategy in place - but in order to maximize the potential of social, your business also needs to be doing more than just posting and sharing content.
Content discovery app BuzzSumo recently added a new feature that could provide significant help to those looking for new content ideas – and importantly, ideas that resonate with their target market.
The new tool, which adds to BuzzSumo’s expanding list of features, is called ‘Question Analyzer’, and it helps provide relevant context by crawling ‘hundreds of thousands of forums, as well as sites such as Quora, Reddit and Amazon’ in order to pinpoint the key questions people are seeking answers to on any topic or niche.
It may not have augmented reality face filters or live-streaming, but Pinterest has steadily been going about its business, building the platform into a highly influential shopping companion. Indeed, recent data suggests that Pinterest drives higher purchase intent than any other social platform, with some 93% of active Pinners using the platform to plan for purchases.
Of course, there are a lot fewer Pinterest users than there are on, say Instagram (175m MAU vs 700m on Insta), but still, if your audience is active on Pinterest, you definitely need to be there too - and one of the most popular categories on Pinterest is ‘women’s style’.
Think seeing words like #ad, #spon, or #sponsored in captions ruins the post? So does Instagram.
After a few months of testing, Instagram has granted access to its much anticipated Branded Content tools in an effort to improve transparency and simplify the process for businesses working with creators, and vice versa. According to the company, the tools are now available to influencers, public figures, publishers, and business accounts.
When you work with an organization for years (or even months), the industry lingo, company product offerings, and mission statements become ingrained in everything you do.
For marketers, this can be both a blessing and curse: Being knowledgeable about your industry is crucial to good marketing, but it may also come with a knowledge bias that makes it difficult to see things from the perspective of your actual customers.
Tradeshows and events play a significant role in the marketing mix of many businesses, providing a hands-on opportunity to knowledge-share, network, and showcase your brand’s latest and greatest / best and brightest.
A great example of this is, of course, the buzz Twitter generated from its launch during South By Southwest way back in 2007.