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  • Twitter Announces Winners of its First Ever #BrandBowl Awards

Twitter Announces Winners of its First Ever #BrandBowl Awards

twitter announces brandbowl52 awards for top performing super bowl advertisers

Last week, Twitter announced that it would be handing out awards to the most tweeted about Super Bowl commercials as part of their first ever ‘BrandBowl’ competition, acknowledging the significance of the surrounding tweet discussion during the event.

So which tweets won the day? Here’s Twitter’s listing of BrandBowl winners, by category and by vertical.

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Pepsi came out as the major winner with their ‘This is Pepsi’ ad seeing the highest percentage of all brand-related tweets.

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Mountain Dew and Doritos drove the highest tweet velocity of tweets per minute with their rap battle spot.

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The latest trailer for the new Jurassic World film saw the most retweets during the game (while interestingly also referring people to the accompanying Facebook Camera effect)

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While Ally Bank generated the highest percentage of brand discussion without an accompanying national TV spot.

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As noted, Twitter also highlighted the top performers in each vertical, which will also share in the various prizes on offer.

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It’s an interesting way for Twitter to take more ownership over this element of Super Bowl conversation. Twitter's become a key accompaniment to the event, and brands have been working to tap into the surrounding real-time discussion in any way they can. By recognizing this, and acknowledging the top performers, Twitter can work to play a bigger part in the industry chatter, and better ingratiate itself with related brands.

 

 

Article and image(s) via Social Media Today

 

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