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Last 5 Years of Social Media Marketing #SMTLive Recap

last 5 years of social media marketing smtlive recap

In case you missed it, here's a recap from our April 11th live Twitter chat looking back on the past five years of social media marketing; the good, the bad, and the ugly.

Special thanks to our guest host, Deborah Sweeney (CEO of My Corporation and SMT Influencer).

To get started, we wanted the participants thoughts on the best viral social media moments in the recent past.

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The next question encouraged participants to think critically about the brands they'd chosen and why they've been so successful in standing out.

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Every brand has their own secrets to success, but are there any commonalities that help all brands thrive on social? We want to know their secrets.

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Our #SMTLive Twitter chats have been successful, but we're aware that there is always a risk of a hashtag hijacking. How do brands prevent their hashtag from being hijacked?

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We've seen many of the best social practices for various brands, but what about the worst? Sometimes those social media disasters are more memorable than the successes.

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Article and image via Social Media Today

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