Snapchat Marketing for Businesses [The Definitive Guide]
Snapchat allows users to send and receive self-disappearing photos, videos, and text. In a short period of time, Snapchat has become one of the most popular social media apps. Additionally, Snap Inc., recently valued at $25 billion, is poised to become of the biggest startup IPOs in 2017.
Snapchat has over 60 million daily active users in the U.S. and Canada, making it more popular than Twitter. Additionally, an average user spends 25-30 minutes per day on the app!
Here’s a mind-blowing fact: Snapchat users consume, on average, 10 billion daily video views every day!
The bottom line is that if you want to engage millennials, you have to be on Snapchat.
Snapchat Marketing: An Untapped Marketing Machine
There’s no doubt that Snapchat is going to be the next biggest social media platform. Fortunately for you, many marketers are still trying to crack Snapchat or trying to ignore it because it doesn’t ‘fit’ their target audience. Very few have been successful.
To help you and your brand conquer Snapchat, I’ve assembled this guide with links to the best Snapchat marketing related content on the internet.
The Definitive List of the Internet’s Best Snapchat Marketing Resources
From learning how to use Snapchat to awesome guides on building your followers, this guide has everything a brand needs to know to effectively market on Snapchat.
Snapchat for Beginners
If you’re new to Snapchat or are still trying to get the hang of it, then these resources will guide you to becoming a pro in no time. From these resources, you will learn the basics of the app and some advanced features like using multiple filters and imposing emojis in your snaps.
- The Beginner’s Guide to Snapchat
- The Ultimate Guide To Snapchat In 2016 – Strategy, Tutorials, Case Studies, And More
- Snapchat: The ultimate guide
- How to Use Snapchat: A Guide for Beginners
How to Use Snapchat for Your Business
Snapchat is still a new territory for businesses and brands. Here, you’ll learn how you can start using Snapchat for your business, best practices for brands and how you can engage your audience.
- How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
- A Beginner’s Guide to Snapchat for Business
- A Beginner’s Guide to Snapchat for Business
- The Quick Guide to Using Snapchat for Business in 2016
How to Promote Your Business with Snapchat Geofilters
One of Snapchat’s coolest features is the geofilters which are location specific graphics that you can overlay on your Snaps. Snapchat has opened up this feature to allow businesses to create and promote their own filters for as little as $5. You will learn how you and when you should create your own Geofilters.
- Guide on how to create a Snapchat Geofilter for your business
- Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)
- Snapchat’s Business Geofilters: Everything You Need To Know
- Snapchat Geofilters: A Complete Guide
How Other Brands are Dominating Snapchat
As I said earlier, very few brands are dominating Snapchat so there’s a lot of potential to standout. Here you can learn from other brands and strategies they’ve used to engage their users to Snapchat.
- 15 Creative Snapchat Campaigns from Brands to Inspire Your Snap Strategy
- 5 Creative Ways Brands Are Using Snapchat
- 10 of the Best Brands on Snapchat Right Now (And Why They’re So Great)
- 11 Clever Snapchat Marketing Examples
Who are Snapchat Influencers?
Snapchat influencers, simply put, are popular celebrities or personalities on Snapchat. They tend to have a large and dedicated following. You can learn which influencers to collaborate with to promote your business.
- The top 50 marketing influencers on Snapchat (that aren’t DJ Khaled)
- The Best Snapchat Influencer Takeover Examples
Use These Marketing Strategies to Dominate Snapchat
Are you looking for Snapchat marketing ideas? To get noticed on Snapchat, you have to be very creative. Learn about different Snapchat marketing strategies that you can deploy to stand out from the crowd.
- 8 Spectacular Snapchat Marketing Strategies to Grow Your Business
- The Snapchat Marketing Guide for Brands
- Learn How To Create A Snapchat Marketing Strategy That Sells
- 6 Marketing Strategies for Crushing it on Snapchat
- The Ultimate Guide to Snapchat Marketing
- Snapchat for Business: The Ultimate Marketing Guide
How To Grow Your Snapchat Following
Unlike other social media platforms, it is a little harder to find and follow brands on Snapchat. Learn how to promote and grow your brand’s following on Snapchat.
- This is THE BEST Way to Grow Your Snapchat Following in 2016
- 10 Actionable Tips to Get Your First 1000 Snapchat Followers
- 11 Ways to Grow Your Snapchat Following
- 8 Easy Ways to Build a Following on Snapchat
- The Ultimate Guide to Snapchat: How to Get Your First 1000 Views
How to Measure Your Brand’s Impact on Snapchat
So far there is no official analytics tool for businesses on Snapchat, which means data is hard to come by. That doesn’t mean all is lost. Use these links to learn what to measure and how to judge your brand’s performance on Snapchat.
- Metrics That Don’t Disappear: How to Effectively Measure Your Snapchat Efforts
- Snapchat Marketing for Brands: The 6 Metrics That Matter
- What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing
This post originally appeared from Prateek Agarwal.