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Snapchat Marketing for Businesses [The Definitive Guide]

snapchat marketing for businessSnapchat allows users to send and receive self-disappearing photos, videos, and text. In a short period of time, Snapchat has become one of the most popular social media apps. Additionally, Snap Inc., recently valued at $25 billion, is poised to become of the biggest startup IPOs in 2017.

Snapchat has over 60 million daily active users in the U.S. and Canada, making it more popular than Twitter. Additionally, an average user spends 25-30 minutes per day on the app!


Here’s a mind-blowing fact: Snapchat users consume, on average, 10 billion daily video views every day!

The bottom line is that if you want to engage millennials, you have to be on Snapchat.

Snapchat Marketing: An Untapped Marketing Machine

There’s no doubt that Snapchat is going to be the next biggest social media platform. Fortunately for you, many marketers are still trying to crack Snapchat or trying to ignore it because it doesn’t ‘fit’ their target audience. Very few have been successful.

To help you and your brand conquer Snapchat, I’ve assembled this guide with links to the best Snapchat marketing related content on the internet.

The Definitive List of the Internet’s Best Snapchat Marketing Resources

From learning how to use Snapchat to awesome guides on building your followers, this guide has everything a brand needs to know to effectively market on Snapchat.

snapchat marketing for business 02

Chapter 1
Snapchat for Beginnerssnapchat marketing for business 031

If you’re new to Snapchat or are still trying to get the hang of it, then these resources will guide you to becoming a pro in no time. From these resources, you will learn the basics of the app and some advanced features like using multiple filters and imposing emojis in your snaps.

  • The Beginner’s Guide to Snapchat
  • The Ultimate Guide To Snapchat In 2016 – Strategy, Tutorials, Case Studies, And More
  • Snapchat: The ultimate guide
  • How to Use Snapchat: A Guide for Beginners

Chapter 2
How to Use Snapchat for Your Businesssnapchat marketing for business 032

Snapchat is still a new territory for businesses and brands. Here, you’ll learn how you can start using Snapchat for your business, best practices for brands and how you can engage your audience.

  • How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
  • A Beginner’s Guide to Snapchat for Business
  • A Beginner’s Guide to Snapchat for Business
  • The Quick Guide to Using Snapchat for Business in 2016

Chapter 3
How to Promote Your Business with Snapchat Geofilterssnapchat marketing for business 033

One of Snapchat’s coolest features is the geofilters which are location specific graphics that you can overlay on your Snaps. Snapchat has opened up this feature to allow businesses to create and promote their own filters for as little as $5. You will learn how you and when you should create your own Geofilters.

  • Guide on how to create a Snapchat Geofilter for your business
  • Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)
  • Snapchat’s Business Geofilters: Everything You Need To Know
  • Snapchat Geofilters: A Complete Guide

Chapter 4
How Other Brands are Dominating Snapchatsnapchat marketing for business 034

As I said earlier, very few brands are dominating Snapchat so there’s a lot of potential to standout. Here you can learn from other brands and strategies they’ve used to engage their users to Snapchat.

  • 15 Creative Snapchat Campaigns from Brands to Inspire Your Snap Strategy
  • 5 Creative Ways Brands Are Using Snapchat
  • 10 of the Best Brands on Snapchat Right Now (And Why They’re So Great)
  • 11 Clever Snapchat Marketing Examples

Chapter 5
Who are Snapchat Influencers?snapchat marketing for business 035

Snapchat influencers, simply put, are popular celebrities or personalities on Snapchat. They tend to have a large and dedicated following. You can learn which influencers to collaborate with to promote your business.

  • The top 50 marketing influencers on Snapchat (that aren’t DJ Khaled)
  • The Best Snapchat Influencer Takeover Examples

Chapter 6
Use These Marketing Strategies to Dominate Snapchatsnapchat marketing for business 036

Are you looking for Snapchat marketing ideas? To get noticed on Snapchat, you have to be very creative. Learn about different Snapchat marketing strategies that you can deploy to stand out from the crowd.

  • 8 Spectacular Snapchat Marketing Strategies to Grow Your Business
  • The Snapchat Marketing Guide for Brands
  • Learn How To Create A Snapchat Marketing Strategy That Sells
  • 6 Marketing Strategies for Crushing it on Snapchat
  • The Ultimate Guide to Snapchat Marketing
  • Snapchat for Business: The Ultimate Marketing Guide

Chapter 7
How To Grow Your Snapchat Followingsnapchat marketing for business 037

Unlike other social media platforms, it is a little harder to find and follow brands on Snapchat. Learn how to promote and grow your brand’s following on Snapchat.

  • This is THE BEST Way to Grow Your Snapchat Following in 2016
  • 10 Actionable Tips to Get Your First 1000 Snapchat Followers
  • 11 Ways to Grow Your Snapchat Following
  • 8 Easy Ways to Build a Following on Snapchat
  • The Ultimate Guide to Snapchat: How to Get Your First 1000 Views

Chapter 8
How to Measure Your Brand’s Impact on Snapchatsnapchat marketing for business 038

So far there is no official analytics tool for businesses on Snapchat, which means data is hard to come by. That doesn’t mean all is lost. Use these links to learn what to measure and how to judge your brand’s performance on Snapchat.

  • Metrics That Don’t Disappear: How to Effectively Measure Your Snapchat Efforts
  • Snapchat Marketing for Brands: The 6 Metrics That Matter
  • What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing

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This post originally appeared from Prateek Agarwal.

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