8 Pieces of Marketing Wisdom for the Chinese New Year
It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year.
In celebration of the Year of the Monkey, HubSpot created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year.
Cheesy? A little. But hopefully you find it helpful in a fun way. To give you a preview of what you can expect, check out some of our favorite "marketing fortunes" from the generator below.
1) "Today is the day to write that blog post."
Stop making excuses and start writing, my friend. This is the year of the Monkey, after all, so be clever about your content strategy. To help you, here are some blog post templates that take the guesswork out of how to structure that next piece.
2) "Don't be afraid to try something different."
It's easy to stick to the same marketing playbook year after year. But this is your year to try something new -- whether it fails or succeeds, you'll learn something from trying. Not sure where to start? Here are some examples of great marketing campaigns sure to get you inspired.
3) "Fortune favors the bold ... headline."
The power is in the headline -- it's what gets people interested in your content. For example, would you be more likely to click on a blog post titled "Marketing Headline Tips" or "13 Types of Blog Headlines that Will Get You More Traffic"?
4) "Smarketing brings success. You will be more aligned with your sales team this year."
Have you heard of the term Smarketing? It's when sales and marketing are so aligned that even their names become one. How do you achieve this amazing connection? It's all about frequent and direct communication.
Successful sales and marketing teams talk, and talk often -- and they set goals together. When both parties agree on what they owe each other to hit these goals, harmony is achieved.
5) "Create useful information specific to the people your business serves."
Content is great, but it's not very effective if it doesn't relate to the people your business serves. Make sure you create buyer personas modeled after your ideal customers before you jump into content creation this year. You'll see engagement increase.
6) "A keyword in the title is worth two in the body paragraph."
Keywords are the key to your content getting found. Don't monkey around with SEO this year -- make sure you optimize your content titles and keep up to date on best SEO practices for 2016. Your website will thank you.
7) "Experiment fearlessly. Try new A/B tests for your emails, landing pages, and social media."
If you're anything like us over here at HubSpot, you probably love experiments. It's what keeps marketing fun and exciting. The Year of the Monkey is all about taking chances, trying clever new ideas, and testing your different channels to achieve brilliant results. Make time to A/B test your emails, landing pages and more -- you're likely to increase engagement and other essential marketing metrics.
8) "Fear of failure does not lead to success. Try an out-of-the-box campaign this year."
Most of all, don't be afraid of failure. This is the year for bold initiatives and having some fun -- so get excited about all the marketing possibilities that are just around the corner this Year of the Monkey, and Gong Xi Fa Cai.