Content Marketing Secrets to Simplify Your Social Media [Examples]
Content is at the heart of social media marketing: without it, what do you have to offer?
In this post, I’m revealing my content generation & marketing secrets to improve your marketing, make content easier to generate, and get more mileage out of the content you’ve already got.
What is Content Marketing?
Content marketing is creating information, from your brand’s unique perspective, you can use to differentiate and promote your business.
Content Takes Many Forms
Because I’m a writer, I think of content as a blog post or an article – something in written form.
But it doesn’t have to be.
Your content can take whatever form you’re most comfortable generating:
- audio recording (podcast)
- blog post
- white paper
Here’s an example: for a recent members-only bonus webinar, I wrote a brief article, recorded a video, but also saved the audio file as an .mp3, and summarized the content in an infographic. It’s the same content, just taking different forms:
Content Should Have Your Brand’s Distinct Voice
Your brand, product, service and team are unique. Great content plays up that uniqueness to your advantage.
Content from your organization should always use your “voice.” For example, here at Socialmediaonlineclasses.com, our voice is “simple, elegant solutions.” While I don’t use those words in my marketing copy or my lessons, those are my goals and they’re at the forefront of any content I create.
Here’s an infographic from me, and I assure you it’s completely recognizable as coming from SMOC:
What is your brand’s voice? Make sure you’re projecting it in every piece of content you develop & promote.
Content Should Have a Specific Marketing Goal
When you’re developing your content, what do you want to achieve with it?
The goal for my infographics? Branding. They provide helpful tactics to people in search of social media solutions, and they learn about me & my training at the same time.
The goal for my YouTube videos? Branding & traffic generation. Videos rock at providing quick solutions for people who are searching for help: this Hootsuite video is an excerpt of a bonus webinar I developed for members-only. It’s one of the most popular videos on my channel, and it drives people to my website to find out more:
How can you achieve your marketing goal with your content?
Content Should Be Shared
Don’t be selfish with your content. While your first instinct might be to debut your content baby on your own blog, a smarter strategy is to offer it to a top-rated industry blog that’s always in need of content.
For example, my first infographic debuted on AllFacebook – a top-rated blog publishing multiple posts per day about all things Facebook. There’s no way they can produce every piece of content they need to feed the constant thirst for Facebook news, so they rely on trusted guest posters.
Content Should Market with a Whisper, Not a Scream
Content marketing is subtle: you don’t hit visitors over the head with BUY NOW messages. Rather, you leave a breadcrumb trail back to your website, like Hansel and Gretel. Not only is that far more interesting, it allows people to develop trust & a relationship with your brand when they’re ready.
Screaming marketing tactics are pop-ups, requesting contact information before revealing pricing, and sending a barrage of offer emails to your weary subscribers.
Subtle content marketing is publishing resources so helpful & entertaining your audience can’t ignore you. They see your brand over and over again delivering value. It’s a breadcrumb trail too good to resist.
How to Develop Enough Content to Feed Your Online Marketing
Generating solid content that delivers exceptional value to your audience is hard. No doubt about it.
It takes a lot of time: every week you need fresh content to keep your audience’s attention. So how do create enough content and still have time to actually run your business?
That’s what you’ll learn in the February bonus webinar: Content Marketing Made Simple. I’ll be sharing my secrets, including:
- how to brainstorm content ideas for your entire year
- the secret to writing a detailed blog post in only 10 minutes
- how to easily schedule your content so you’re always on track
- how to outsource content creation if you don’t have time
The webinar is a $297.00 value, free for Socialmediaonlineclasses.com members in February. I look forward to helping you in your content marketing efforts!
(Article and image via Business2Community)