Facebook has been putting bigger emphasis on Groups of late, even altering their overall mission statement to reflect as much. And there’s good reason for this – Facebook Groups now have more than a billion monthly active users, which is more than Instagram and Snapchat combined.
According to Facebook more than 100 million people are members of what they call "very meaningful" groups.
Influencer Programs are big right now, and for good reason – they work.
But before you take the plunge, you need to know which influencer approaches are available. Or your plunge may be a cold shock to the system!
How you report your numbers is important. You need to share your findings in a way that's meaningful to your organization. To make them meaningful, your reports should align with your goals. As well, a report should be actionable. Pair your measurements with recommendations to improve.
What's working? Capitalize on that. What isn’t working? Do you need to pivot to another tactic?
To achieve business results with social media marketing, you need to understand what your intended audience likes and dislikes. By understanding their motivations in engaging with your brand, you can tailor your social media strategy to ensure you're delivering the right message to the right audience at the right time.
A recent Sprout Social study of over 1,000 social media users uncovered some interesting stats that can help improve your social media strategy - here are some of the key findings.
Content marketing is a proven commodity that marketers can employ to get results. In fact, more than 85% of marketers use content marketing to generate more engagement and increase sales.
Marketing departments are spending an average of 13% of their budgets on content marketing today!
Are you struggling with publishing remarkable social content that captures attention? Perhaps you’re seeking ways to spice up your business social media pages to drive better engagement.
Whatever the goal, your reasons are valid in wanting to improve your social media strategy. You see, more consumers desire to connect and engage with their favorite brands on social. Getting creative with your content is key to keeping them interacting on your pages.