Last week Facebook announced that organic post reach for Pages would continue to decline as part of a new effort to focus on person-to-person interactions.
Publishers and brands who used to connect to people via their Facebook Pages will need to re-think how they engage with people on the platform going forward.
There’s probably no group better placed to examine coming visual trends than the team at Shutterstock.
One of the biggest image and video sources on the internet, Shutterstock facilitates more than 170 million downloads of their visuals per year, giving the company a huge pool of data from which to identify key visual trends.
On January 11, 2018, Facebook CEO Mark Zuckerberg announced a major coming change to the Facebook News Feed, one that will likely have far-reaching impacts on brands and businesses who use the site to interact with and reach new customers.
In this post, I'll explain what's going on, and how you can adapt to survive and thrive on Facebook in 2018.
Marketers are seeing growing demand from audiences to share more authentic and transparent content, and they face the constant challenge of staying relevant and competing for attention across critical touchpoints.
However, these days, content creation is no longer just in the hands of brands and agencies. Influencers are also now playing a key role in the stories brands communicate.
Hey, did you hear how Facebook reach is set to go down, and posting in groups could be an option to help alleviate it?
LinkedIn did, and they’re sending out this notification to LinkedIn group admins, letting them know that they too are putting increased emphasis on groups.
With Facebook moving to further squeeze brand reach on their platform, more marketers are going to look to other sources to maintain their traffic, and one of those sources may just be LinkedIn.