Creating new campaigns on Facebook at scale, and ensuring that the tracking works properly, can be repetitive and time-consuming. Launching and managing Facebook campaigns typically involves performing several manual tasks in Ads Manager or Power Editor, tasks which eat into your valuable time, which may be better spent analyzing results and focusing on strategy.
Having a checklist is necessary to keep from overlooking an important step, but often, a comprehensive Facebook checklist can turn into multiple pages of bullets and sub-bullets. Surely, every social media professional dreams of editing that list down.
I love the 'shop local' ethos and if I can support a local business, I do. The truth is, however, that local businesses sometimes don't do themselves any favors, and are missing out on some simple marketing opportunities - and losing potential business as a direct result.
Investing a little time into making sure that these areas are not overlooked will help a local business to attract more customers, keep their business top of mind, and guarantee repeat business and positive word of mouth. And crucially, none of the following mistakes require a big investment to fix.
Twitter’s adding a new ad option that will enable brands to promote automated bots on the platform, connecting users to direct message interactions and bot engagement.
Using a new customizable Direct Message Card, brands will be able to promote ‘bots and customer experiences built in direct messages’.
One of the first to try the new option is Patron Tequila, which is using it to promote their ‘Bot-Tender’ campaign.
Pinterest has become a key hub for food and recipe-related content - in fact, food is Pinterest’s most popular category, with over 15 billion Pins relating to food posted to the site.
But it’s not just the overall amount of food-related Pins that’s worth noting, Pinterest is also seeing significant growth in food-related content.
Snapchat (NYSE:SNAP) may have just changed local marketing forever.
If you use Snapchat to market your small business, you can either post content to your story, where anyone who follows you can see it, or you can communicate with people individually. But now there’s a new option for businesses to consider.
Twitter held its annual shareholder meeting yesterday, and while most of the information provided wasn’t new, CEO Jack Dorsey did reveal one interesting detail, regarding live video.
In a segment of his presentation on the platform’s performance, regarding their increased use of machine learning and personalization, Dorsey showed this image on screen.