Running contests is a primary Facebook engagement strategy. Super-charge your Facebook contests with email.
Email is far from dead; it is actually an effective way to reach out to the members of your customer base. As your email database likely has many customers who may not be interacting with you socially yet, you have the opportunity through this outlet to activate them socially.
One study showed that email is still a more popular form of Internet communication, with 85 percent using it for email and only 62 percent for social.
You can still activate new fans socially via email with an effective campaign and consistent social branding.
Learn how Facebook contests should work and the do's and don'ts of combining Facebook contests with emails.; download Social Contesting: Activate Your Email Database With a Facebook Contest today!
Download it here:
Get more out of your sponsorship efforts with an integrated approach.
Every year, billions of dollars are spent on sponsorship of events. Companies look to obtain name recognition, position themselves in the market, give back to the community and gain a bit of awareness boost from cobranding with other companies.
Yet too many times, companies are just happy to be on the signage, have a few photographs snapped, hear their name mentioned in a slide at the keynote and get handed a handful of drink tickets at some soiree. They are missing out on ways to activate their sponsorships online, get their story out to their online audience and build upon that audience with new and engaged followers. So how do you get the most out of your sponsorships and integrate them with your ongoing digital marketing efforts?
Discover how to combine content types for social marketing success.
Every brand in the world is trying to figure out social media right now. From massive brands with hundreds of thousands of employees to mom-and-pop shops, businesses are struggling to find that secret sauce that leads them to online success. Well, everyone can stop looking because the answer is simple. It's STILL all about content.
In Social Media: It's (Still) All About Your Content, you will discover the variables of a well thought out content plan, which includes leaving room for spontaneity. The way to look at the social media content world is in two buckets.
- Proactive content.
- Reactive content.
Discover how to manage content for an ever-growing assortment of platforms without losing your mind, or negatively affecting your bottom line; download Social Media: It's (Still) All About Your Content today!
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Let the top social brands guide to you to social marketing success.
Successful social companies may embrace a variety of practices, philosophies and techniques for using social media effectively. We've broken down the performance of some of the top social brands, including Converse, Whole Foods, NBA, ESPN, Farmers Insurance, and American Express, so you can emulate their success.
You will learn how to
- Crack the code to the leading brands' social media success.
- Apply the tactics of top brands into actionable best practices that every brand and marketer can follow to improve their company's social efforts.
- Achieve and sustain meaningful relationships with your audience.
Social analytics equips marketers with the insights they need to understand consumer attitudes and behaviors and to harness these insights for business value.
In this whitepaper you will discover:
-- How to define social analytics as a discipline
-- How to use The Social Analytics for Marketing and Sales Effectiveness Framework
-- Strategies for processing both internal and external social data
-- Monitoring strategies that contribute to sales
ACTIONABLE SOCIAL ANALYTICS: FROM SOCIAL MEDIA METRICS TO BUSINESS INSIGHTS