ACTIONABLE SOCIAL ANALYTICS: FROM SOCIAL MEDIA METRICS TO BUSINESS INSIGHTS
Social analytics equips marketers with the insights they need to understand consumer attitudes and behaviors and to harness these insights for business value.
In this whitepaper you will discover:
-- How to define social analytics as a discipline
-- How to use The Social Analytics for Marketing and Sales Effectiveness Framework
-- Strategies for processing both internal and external social data
-- Monitoring strategies that contribute to sales