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SocialMediopolis.com Weekly Newsletter - 11/28/2012

Hot Topics in Social Media Marketing

A Content Marketing Checklist for Beginners

Content Marketing... You've heard of it. At least, if you follow social media marketing at all, you should have. It's the hottest topic in the industry right now - and for good reason. Content Marketing is one of the pillars of the inbound marketing philosophy, pioneered by Brian Halligan and Dharmesh Shah co-founders of Hubspot.... Continue reading.

The Truth About LinkedIn Endorsements

LinkedIn have recently made a very smart and strategic move towards making the LinkedIn platform more relevant, engaging and "sticky". The LinkedIn Endorsement, is the flagship feature of a strategy that has already proven to be highly effective. With many SNS (Social Networking Service) providers all competing for your fleeting and finite online attention - LinkedIn have won a decisive battle in a never-ending war.... Continue reading.

Let Me Help YOU Not Fail at Social Media Marketing

As I'm sure you can imagine, I've had some decent experience in Social Media Marketing by handling all the social marketing / management and community management for this site, SocialMediopolis.com - and our sister LinkedIn Group with over 500,000 members (subgroups included) ... Social Media Marketing on LinkedIn. This has given me a unique perspective and a lot of experience in the SMM "Dos and Don'ts" ... I've decided to share some of my wisdom here with you, because I love our community / readers so much. ;-) ... Continue reading.

20 Stats Every Global Social Media Marketer Should Know

"Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how." That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy... Continue reading.

Facebook Now Testing 'Ranked Comments' on Business Pages

It feels like it's been a while since Facebook launched a new feature or feature test. And by a while I mean, like, a couple of weeks. But good news! They're testing something new! And while many of their recent announcements have centered around Facebook's paid ad platform, I'm happy to announce that this one centers around organic updates ... although I'm sure it will eventually play a role in paid advertising, too.... Continue reading.

11 Critical Areas Where Marketing Measurement Matters

Every minute in cyberspace, billions of digital events are taking place such as ad impressions, search clicks, online video views, mobile app usage, email opens, social likes, and re-tweets. In this fragmented era of digital media, how does an advertiser's digital team make sense of it all? Who's to say which channels should get a piece of your budget? What's your process for answering these questions? The question I'm really asking is: What is marketing measurement's role in your organization? And what should it be? Continue reading.

Weekly Highlighted Special

13 Is Your New Lucky Number! Find Out Why...

* Expand your knowledge with 13 ClickZ Academy training modules - and better yet, you get a 50% special group discount. *

Do you have the skills to land your next job in marketing or keep your current one? ClickZ Academy presents an exclusive Online Marketing Foundation Course that offers a comprehensive learning opportunity and allows you to progress at your own pace. Authored by industry experts, the course material helps marketers develop core competencies to build and execute successful strategies.... Check out the lineup and more information here.

Social Jobs

Social Media Director - Tractenberg & Co. - NYC

Job Description - Development and maintenance of comprehensive social media strategy that will increase brand visibility and traffic across all social platforms... Day-to-day community management on Facebook, Twitter, Pinterest, Youtube, Tumblr, Google + and others... Identify and secure social media influencer partnerships... Execute social media contests inclusive of rule and prize development... Create social media management standards, policies and rules of engagement... Continue reading.

Social Media Manager - IDM Vietnam

Job Description - Build and manage a social media team... Think & draw up social media strategies and plans... Give social media engagement & content ideas in brainstorming meetings... Give social media proposal presentations to account team... Supervise social media specialists' detailed execution of social media plans... Improve the social KPIs of a campaign (110% target estimation)... Deal with social media service suppliers in case of urgent requirements - Complete social media campaign reports... Continue reading.

HBO Executive Assistant - Consumer Marketing - NYC

OVERALL SUMMARY -- Provide full administrative support for Vice President and Director, HBO Consumer Marketing -- PRIMARY RESPONSIBILITIES *General administrative duties including: answering phones, screening/redirecting calls, managing inquiries, scheduling and setting up meetings large and small, organizing speaking requests and filing *Creating and formatting documents in Word, Excel and Powerpoint *Processing invoices and expense reports *Arranging executive travel *Drafting correspondence, internal memoranda and e-mail communications *Regular interaction with HBO and industry executives *Assisting with administrative group needs such as mailing packages and conducting competitive research as necessary... Continue reading.

Social Media Strategist - Princeton University

The Social Media Strategist is a talented and versatile professional who must contribute daily written content and/or features and social media policies for the University's main website, social media sites and for other priority projects while undertaking other core office responsibilities including but not limited to handling some film/media crews. The strategist primarily focuses on written content, from a journalistic perspective, and must be able to convey intended messages accurately and succinctly both through editorial and visual mechanisms... Continue reading.

Senior Social Media Strategist - The Integer Group - Des Moines, IA.

What do you want to be? The Integer Group® ISN'T hiring. We're assembling. We are putting together the best collection of talent imaginable to create brilliant marketing solutions for our global clients. Because we have offices on six continents, you could potentially work with industry giants in beverage, packaged goods, power sports, and more. As one of the world's largest promotional, retail and shopper marketing agencies, Integer offers countless opportunities for you to shine-to be yourself AND be successful... Continue reading.

Social Events

2012 iMedia Agency Summit - Dec. 1 - Dec. 5, 2012

Partnership: The New Agency Value - iMedia's Agency Summit is a 2.5-day event that will bring together agency and media elite at the helm of the digital marketing industry. Our focus is on evolving agency partnerships at every level to keep up with the digital consumer and increasingly savvy brands. We'll discuss the synergies necessary to maintain the integrity and value of strategy, media efficiency, creative scalability and innovation among agencies both large and small... Continue reading.

SMX Social Media Marketing 2012 - Dec. 4 - Dec. 6, 2012

Paid. Earned. Owned. Master social media marketing at SMX Social Media Marketing. You've got a lot on your plate. Successful social media marketing means sorting through opportunities, demonstrating results to management, and juggling your limited time and resources. Whether you're managing communities or buying social media advertising, SMX Social Media Marketing is your conference. You'll be inspired by experts, meet others with your challenges, and leave confident you'll excel in this fast-paced environment... Continue reading.

Social Media Marketing World, San Diego - April 7 - April 9, 2013

Imagine this: A conference that offers outstanding content infused with a truly social experience. In a few words, that explains Social Media Marketing World. You'll experience a unique event that brings you carefully recruited experts who live and breathe social media marketing every day. Only the best.... Continue reading.

Here's to your success!

Michael Crosson
Moderator and Founder
Social Media Marketing Group
www.SocialMediopolis.com 

PS. . I am speaking at the Social Media Marketing World Summit in San Diego in April, 2013... come network with top social media leaders there. See Social Media Marketing World: http://ow.ly/ewnyE  #SMMW13