YouTube's not the only video marketing platform anymore, but it's still the biggest, with over 1.5 billion monthly logged in viewers solely consuming video content.
And while Facebook and Twitter are making video a bigger focus, YouTube remains a key video destination - if you're looking to make the most of your video marketing efforts, YouTube should definitely be on your list.
Last month, Unilever CMO Keith Weed addressed the IAB Annual leadership conference and urged brands to work with digital platforms to ensure messaging happens in a "brand-suitable” environment.
Video creators now have a major new outlet with Amazon Video Direct, a service designed to compete with Google's YouTube. Creators will have basically the same options available from YouTube, including offering their content to Amazon customers for free with ads, for which they will receive 55% of the revenue generated.
Hometalk has recently built a video presence on Facebook, with one spot that shows an environmentally-friendly way to clean an oven attracting over 38 million views -- a significantly better performance than the brand's experience on YouTube. "A lot of media organizations have struggled on YouTube," said Josh Topolsky, the former digital head at Bloomberg, noting that organizations wish YouTube was more like a social network.