logo f

Contact  | About |

The Psychology Behind Word-of-Mouth Marketing

the psychology behind word of mouth marketing

Customer advocacy is nothing new - friends and family have been sharing brands that they find useful, unique or just plain interesting for years, and social media has only supercharged that. What has changed in recent years is the technology to facilitate this sharing via referral marketing, and actually measure its success as a marketing channel.

At first glance then, referral marketing should be easy, right? Actually, when you look closer there are many aspects that can make or break a referral program, and the key to really getting it to work for a brand is understanding the psychology behind what makes a customer share a brand.

Why is Word of Mouth Marketing so Important? [Infographic]

why is word of mouth marketing so important

Can you think of the last time you saw something and you just had to tell your friends about it?

Do you remember having a great experience at a restaurant and later on tweeting about it?

This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information which utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels.