For seven years WhatsApp has been completely free to use, with not even a hint of an ad getting in the way of using the service.
When Facebook purchased WhatsApp for $22 billion three years ago it signaled that they believed there was enormous revenue potential from the platform. But still WhatsApp remained 100% free to use for its 1 billion regular users.
In the fierce battle for our mobile attention, Facebook has almost no peer.
Google and Facebook have similar total reach among U.S. adults, between 228 and 222 million monthly users. But Facebook stands alone when you combine time spent and total reach, even if you add Google and YouTube together.
This just coming in: the EU has approved Facebook’s $19 billion acquisition of WhatsApp — deciding that the two are “not close competitors”. WhatsApp today has 600 million users, while Facebook has 1.3 billion, with 300 million using its Facebook Messenger product.
This marks closure for the last big regulatory hurdle that the social network needed to pass before closing the deal.
Facebook on Monday announced it was closing its $19 billion deal to buy WhatsApp.
“We are looking forward to connecting even more people around the world, and continuing to create value for the people who use WhatsApp," reads a terse statement from the company about the closing. As part of the deal, WhatsApp cofounder Jan Koum will join Facebook's board of directors.
With 700 million Messenger users, investors are eager to see Facebook earn money on the platform. But Zuckerberg put the brakes on those expectations today during the Q2 earnings call, explaining that Messenger and WhatsApp will run the same monetization playbook as Facebook and the News Feed: Get people organically interacting with businesses before you let companies pay to reach customers.
Over 160 trillion instant messages will be sent by 2019, according to research from Juniper.
Instant messages (IM) sent on platforms such as WhatsApp, Facebook Messenger and Snapchat will overtake email to become the most popular digital communication channel in 2015, according to data from Juniper Research.
Facebook's Q2 reports show that the company's mobile ad revenue grew 74 percent year-over-year.
In Q2, Facebook's ad revenue was $3.83 billion, up 43 percent from last year. Of the total, $2.9 billion - or 76 percent - came from mobile.
WhatsApp is taking its next steps towards monetization, with the hugely popular messaging app announcing a range of new features designed to better facilitate business use.
First off, WhatsApp has officially announced their new business profiles, which started appearing ‘in the wild’ last week.
WhatsApp didn’t get to be the world’s biggest mobile messaging app by following the crowd, but once in a while it has to mirror some of the features of its rivals. The Facebook-owned company announced today that it was bringing its service to web browsers with a plugin for Google’s popular Chrome browser. It means WhatsApp users can carry on chats seamlessly from their phones or their desktops for the very first time.
Last February, Facebook-owned messaging service WhatsApp announced that it had reached a billion monthly active users, beating Messenger to the same milestone by five months. Now, WhatsApp has underlined its continued growth, announcing that it’s reached a billion daily actives, the second Facebook app to hit that mark.
To put that in perspective, Facebook itself has 1.33b DAU, leading the pack by a significant margin - while in contrast, a popular app like Snapchat has only 166m DAU, underlining the significance of WhatsApp’s presence.
This story originally appeared on Reuters
Facebook Inc, which closed its acquisition of mobile messaging service WhatsApp on Monday, has no near-term plan to make money from the service, Chief Executive Mark Zuckerberg said on Thursday.
Zuckerberg, who is visiting India to participate in an event to boost Internet usage, did not give details.