Infographics can be a highly effective weapon in your content strategy - research has shown that infographics receive more average shares than other content types.
With 90% of the information that's transmitted to our brains being visual, it makes sense that image-based formats like infographics work so well.
Back at the start of October, when I got back from the Inbound 17 conference, I wrote a blog post on the digital marketing trends I saw coming for 2018 from listening to conference speakers, and from talking to my peers at the conference. The topic was timely and well received. It went viral.
Creating your own, original content is a great way to help boost your brand messaging - but it's only one part of a larger process.
As content marketing has risen in popularity, more and more businesses have sought to add it into their marketing mix.
With more and more businesses creating content, the competition for attention online has become increasingly fierce, forcing businesses to investigate creative ways to boost their marketing endeavors.
Your marketing team has an incredible campaign ready to publish. The social media posts are scheduled, landing pages are primed with engaging calls to action, and the other marketing collateral is prepared to play important, supporting roles.
All these pieces must be in place before you launch the campaign, and the focal point of the campaign — a video, for example — must touch on certain emotions in order for this campaign to have the potential to go viral. When you tap into people’s sense of amazement, for example, you have a greater chance of them engaging with your content and sharing it with others.