Video is a powerful medium for promotion, and has increasingly become a key influencer in sales decisions. But even though you may be creating great video content, that still won't guarantee video marketing success.
You have to do more than just launch a video, you also need to know what your audience wants, where they want to see it, and how to keep them hooked.
Back in 2014, Facebook CEO Mark Zuckerberg said that Facebook would be ‘mostly video’ within five years. Zuckerberg has described video as a ‘mega trend’, of the same magnitude as mobile, which is why they’ve made video a key focus moving forward – and why we can expect to see more video-aligned products and options added to Facebook’s repertoire as the platform advances.
On this, The Verge has reported that one of Facebook’s latest video updates will likely be the addition of a new group video chat app to compete with rising app Houseparty, while they’re also adding a new TV show which will follow the controversial family of new LA Laker Lonzo Ball.
Here’s a small, but important, update - Facebook has announced that it has expanded its Rights Manager tool to help monitor and protect video on Instagram, in addition to Facebook.
Facebook is rolling out new tools for video publishers. Starting today, the social networking company is introducing enhancements for content creators that include an update to its video upload system and a new Video Library. The company said in a blog post that these offerings will give users better customization and control over their content. These features will be available globally over “the coming weeks.”
After making a big noise about their broadening video ambitions, Facebook’s video content push seems to have eased off a little in recent months. That, in part, would appear to be due to poorer performance of their Watch platform than expected.
While momentum seems to have slowed a little with Facebook’s video-focused ‘Watch’ platform, The Social Network has been working behind the scenes, readying for their next big content push.
I’m not so sure about this one.
Back in October, LinkedIn announced new, Snapchat-like overlays for videos which give conference attendees the opportunity to add dedicated event frames to the content they post to the platform while attending such functions.