Snapchat's video views have grown to 10 billion a day, up from 8 billion in February, according to the company. "People's behavior is changing so that photos are being used as speech instead of a repository for memories," SunTrust Robinson Humphrey's Robert Peck said.
No doubt you've heard this before - video is the medium for social in 2017.
A quick recap:
- Online video is forecast to account for 74% of all web traffic in 2017
- More than 500 million people are watching Facebook videos every day, while 1.5 billion users log onto YouTube every month
- Year over year, the time people spend watching video on Instagram is up more than 80%
If you have access to the internet, it’s likely that you’ve spent (and occasionally wasted) a good chunk of time watching and sharing video content.
The amount of time the average user spends watching digital video more than tripled between 2011 and 2015 - YouTube recently announced that more than a billion hours of video content is watched from their platform every day.
All the statistics make video seem like a no-brainer for any content marketing strategy, but when most of your personal favorite videos feature funny comedians, cute animals, or famous musicians, it can be difficult to imagine what video content would look like for your brand.
Where else can you see the CEO of T-Mobile jogging through Central Park, a photojournalist reporting from North Korea, author Deepak Chopra chatting from his apartment in New York or a famed UFC fighter answering their fan’s questions?
The answer: Periscope.
Anyone who works in social knows that Facebook is always testing new tools and features – in fact, it’s likely that the version of Facebook you’re using is different to the one your friends see.
And while not all of their experiments evolve into fully functional additions, it’s always interesting to note not only what they’re testing, but to consider why, as it can provide some additional insight into Facebook’s way of thinking, their strategic approach and the behaviors they’re seeking to encourage.
Are you looking for ways to improve your business website? Want to know why adding video should be one of the techniques to try?
We share five reasons you should use video on your website in the infographic below.
For starters, don’t be intimidated by the pressure to make an Academy Award-worthy film because Facebook videos thrive on brevity. As soon as your video hits the two-minute mark, you’re going to start losing viewers, so why waste the time?
Ideas for marketing videos are valuable, so instead of cramming them all into your first video, try concentrating on one aspect of that story and saving the others for later. Time your voiceover before you even pick up a camera – it may need some serious pruning to keep it at a palatable duration.
Video creators now have a major new outlet with Amazon Video Direct, a service designed to compete with Google's YouTube. Creators will have basically the same options available from YouTube, including offering their content to Amazon customers for free with ads, for which they will receive 55% of the revenue generated.
Social media marketing is a rapidly changing landscape, but perhaps nothing is changing faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide range of formats, from Facebook Live to Snapchat.
So, when I came across this new high-level infographic about marketing in a “video-first” world, I knew I’d have to share.
Video ad serving for livelier brand storytelling is one of the new features that Facebook has added to enhance its Atlas ad-serving platform. Another is Offline Actions, which allows marketers to upload point-of-sale data to compare it with ad campaigns.
Back in 2014, Facebook CEO Mark Zuckerberg said that Facebook would be ‘mostly video’ within five years. Zuckerberg has described video as a ‘mega trend’, of the same magnitude as mobile, which is why they’ve made video a key focus moving forward – and why we can expect to see more video-aligned products and options added to Facebook’s repertoire as the platform advances.
On this, The Verge has reported that one of Facebook’s latest video updates will likely be the addition of a new group video chat app to compete with rising app Houseparty, while they’re also adding a new TV show which will follow the controversial family of new LA Laker Lonzo Ball.
Facebook Cracks Down on Static Images as Video and Fake Video Play Buttons with New Algorithm Update
As with everything in the online realm, at some point, scammers are going to find loopholes in system processes to artificially boost their presence.
In SEO, for example, Google has to constantly evolve its algorithm to stay a step ahead, and they can’t reveal the inner workings of their process for fear of people seeking out vulnerabilities. Facebook too has to continually refine and tweak its algorithm to ensure people aren’t being inundated with junk – if they were to over-emphasize Page Likes, for example, Like sellers would ramp up their promotions.
Facebook is rolling out new tools for video publishers. Starting today, the social networking company is introducing enhancements for content creators that include an update to its video upload system and a new Video Library. The company said in a blog post that these offerings will give users better customization and control over their content. These features will be available globally over “the coming weeks.”
Facebook’s adding some new data for video publishers, with a listing of ‘Highlighted Shares’, displaying the top Pages that are re-sharing their videos.
The new data aims to provide publishers with extra insight into exactly how their videos are being distributed throughout The Social Network, which could help to guide decisions on future content and partnership opportunities.
Facebook's launching a new listing of music tracks which people can use in their videos without fear of infringing copyright.
Called ‘Sound Collection’, the tool includes a listing of various audio options.
Gawker Media is declaring bankruptcy and the company will be put up for auction after a judge ruled that a $140 million jury judgment against it in a costly legal battle with former professional wrestler Hulk Hogan would stand.
Scrap cat videos. Google wants a piece of the $70 billion linear TV ad market - of which $300 million-plus-and-growing is addressable. As such, the tech giant unveiled a bunch of TV-related products and updates Wednesday at the National Association of Broadcasters in Las Vegas.
Here’s an interesting one – Google is piloting a new initiative which will display videos of various celebrities answering commonly Googled questions about them, within search results.
When you conduct a relevant search on Google (either within the app or on mobile web), you’ll get an option to view a video response from the celebrity in question, which expands out to a full-screen, vertical video when tapped.
As Facebook has increasingly moved towards becoming a video-first platform, brands that have been able to combine video with up-to-the-minute content related to current events have been able to drive significant results.
Working at Animoto, I often see how our customers succeed by responding in real-time with video. In this post, I'm going to outline three examples of brands who've effectively leveraged video on Facebook in response to current events - and notes on how you can apply what they've learned to your own brand.
In today's online marketplace - especially if you're a business coach or consultant - the fastest, easiest and most effective way to win new business is by getting your face, voice and personality in front of potential prospects.
Online video is an ideal way to do this, because it instantly establishes the know, like and trust factors that are a critical component of any business coaching or consulting relationship.
Video is becoming the most important medium for companies to master in order to stand out in 2017. For most of the last 15 years, value-adding blogs with a couple of eye-catching images were enough content to develop trust and build a following. While written words are still important, the expectation among internet users is changing.
Increased digital bandwidth and the lowered cost of video production has filled every corner of the web with video. As a result, users are relying less on blogs and ebooks, and more on engaging videos to provide them with the information they seek.
After launching a test of their live guest option with a small group of users back in August, Instagram has now announced that the functionality will be rolled out to everyone from today.
The process is fairly straightforward, giving users and quick and easy way to connect via Instagram Live.
Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages.
Despite been reticent toward animated GIFs for years, Facebook has finally started to let businesses post them as ads and page posts.
Live-streaming has been one of the trends of the last few years in social, with all the major platforms looking to tap into user desire for more immediate, in-the-moment sharing.
Facebook has made the biggest live-streaming push, but it could Instagram where it's been most significant, with the platform offering a range of new live-streaming additions, including the recently launched live guests option.
Pinterest is adding a native video player as video usage on the platform has grown 60% in the past year, with users twice as likely to follow up on products or services if they've watched a video on the site. Pinterest is interested in not only getting you to watch more videos on its site, but in showing you those that are most pertinent. Popular video categories on Pinterest include hair and beauty, fitness routines and home improvement.
A year ago, “selfie” had just been added to the Oxford Dictionaries Online. At the same time, we were just discovering Selfie.com, a mysterious landing page for a “Selfie” service. All we knew at the time was that it was led by Hugh Dornbush and had raised some seed money.
Today, however, the company is lifting the veil.
It’s no secret - video has quickly become the highest performing content type on Facebook, and there are no signs of slowdown on the horizon.
The consumption of video on social media has been on a fast-paced rise over the past few years. Now we are seeing practically every social network -- Twitter, Facebook, Snapchat, etc. -- adjust their main focus over to video.
Video is everything now and if you aren't joining in, expect to be left behind.
You guys are about to become famous,” Gary Vaynerchuk told young, popular Vine video creators during invite-only meetings in May 2013 in New York and Los Angeles. “Be prepared for that journey, and figure out how to navigate through those things.”
Vaynerchuk was pitching producers of viral video clips to join his new talent-driven production company, GrapeStory, founded with partner Jerome Jarre. GrapeStory produces clips for major brands like General Electric, Samsung, Unilever and Virgin Mobile, companies that pay up to $25,000 per six-second video to place sponsored posts on Vine, Instagram and Snapchat. The 25 popular video creators on GrapeStory’s talent roster get an 80 percent cut from each clip they make.
Video has become huge on Facebook, with both companies and individuals using the medium more than ever, in the hopes of drawing additional attention to their content.
And with the addition of Facebook Live, people now have even more tools for creating video content, right at their fingertips.
Influencer marketing has become one of the most powerful tools in outreach, and many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix.
In this video, I talk to several top digital marketers about how influencers fit into their overall strategy and about some of the key learnings and best practices they’ve discovered along the way.
This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay.
This week, the death of Cecil the Lion, a world-famous lion living at Hwange National Park in Zimbabwe, shocked the world, and outrage over his killing at the hands of poachers spread throughout Twitter, inspiring 670,000 Tweets in just 24 hours.
This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise.
Twitter had a packed social calendar this week: it started with conversations around the 2015 U.S. Open Tennis Championships, it then rolled into chatter about McDonald's #AllDayBreakfast plan, and ended with lots of tweeting around the eagerly awaited movie Star Wars: Episode VII - The Force Awakens.
TweetDeck has announced that users are now able to upload and send videos via tweet through the Twitter management app.
Still something of an under-rated tool yet one widely used by social managers, Twitter has been rolling out gradual upgrades to TweetDeck over time.
Twitter has unveiled a new video ad type which provides a more immersive brand experience direct from your Twitter feed.
Called ‘Video Website Cards’, the new option enables advertisers to connect their video ads to a website, with the ad continuing to play as the website loads. When clicked on mobile, the video shifts to the top of the screen, with the chosen website opening below it.
Twitter has announced that it will now display video view counts on all videos posted to the platform.
Twitter’s been experimenting with video view counts for a while, with some users reporting seeing them, then having them disappear again. Now, it seems, they’ll be here to stay.
Twitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off.
Twitter has followed in the footsteps of Facebook with the introduction of autoplaying video.
In a move that is no doubt music to advertisers' ears, videos, GIFs and Vines will now play automatically, albeit silently, as you scroll through your Twitter timeline.
In a new experiment, Twitter has started displaying a Related Videos section when people are not logged in to the social network’s desktop web client.
Twitter appears to be using favorites as a signal to figure out which tweets with media to highlight under Related Videos, which shows up on the right side of certain tweets and Twitter user profiles.
For the first time in what seems like a long time Twitter answered its own question: "What's happening?"
"Saucy is happening," a Twitter-made marketing montage flashed across the screen at the platform's NewFronts event on Monday. Also happening, according to Twitter: "Gorgeous," "oops," "slam" and "creation."
Twitter has been using the phrase "it's what's happening" in its marketing to attract fresh attention to itself as a cultural touchstone. As a business, though, the question of what's happening hasn't always had a clear answer.
Whether you're promoting a business, showcasing your talent, or just an Average Joe trying to go viral, you'll need to choose a video platform to share your content.
So how do you know which video platform is best?
YouTube's by far the most popular platform, with users watching hundreds of millions of hours of content on the platform daily, however it may not be the right option for you, depending on the goals you're trying to achieve.
With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app.
As social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels.
There is only so much attention from consumers and customers to go around, and the social streams are overflowing with content in all shapes and sizes.