Hero images are still all the rage - they’re trendy and they immediately catch the users eye due to their above-the-fold, full-screen beauty. One of the main aspects of a big header, other than the hero image, is the typography, but we often fall short in this area because hero images can be very overpowering.
In actuality, typography can compliment hero images, making them better when the two are combined correctly.
There are a lot of posts about the influence of color on customer and website visitor behavior, and the specifics of what each color means and communicates about your brand.
While email marketers are going crazy with images, GIFs, videos and other eye-catching ways to allure email subscribers, there's one basic, yet effective, element that can make your emails stand out among the rest in the most subtle way - typography.
What exactly is typography?