Inbound marketing strategies have proved immensely successful. The first search engines didn’t launch until the 90s with 'Archie' (1990), followed rapidly by a host of others, including Yahoo (1994), Google (1995), Ask (1997) and MSN (1998). It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999.
In the less-than 20 years since the advent of inbound marketing, the practice has experienced rapid growth, and is now widely recognized as an important tool to have in any marketing tool box.
Search engine optimization is a necessary element of any effective digital marketing strategy. It's also one of the most complex, with ever-changing Google algorithms and updates, along with behavioral shifts and platform updates. With all the different elements you need to keep track of, it can be difficult for anyone - even experts in the field - to ensure they're providing the most current, relevant advice.
But as noted, it is necessary - however you look at it, SEO is an important consideration for all marketers, and as such, you need to stay on top of the latest shifts and changes to ensure you're maximizing your opportunities.
I spent last week at Hubspot’s INBOUND17 conference which was an amazing event, with good sessions, compelling speakers, and great people to connect with.
And while we were jazzed about the new features announced for HubSpot's suite of tools, the best part about INBOUND, and any conference, are the personal connections you make. It’s great getting to meet and talk to other partners, and other marketers about their challenges, concerns, and wins.
Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.
July is the next most popular month for starting back-to-school shopping (29.2% of parents surveyed), followed by June (7.8%).
Some 6.6% of parents say they wait until after school starts to begin shopping.
Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. One thing is still the same - a "safe bet" you might say - and that is that high quality content will always be the king, and the most important part of any online marketing campaigns.
75% of marketers have recognized that and are investing more in their content marketing campaigns, and plan to work on creating more high quality content in general. To underline the importance even more, it's worth noting that 70% of people want to learn about a brand via quality articles, rather than the usual adverts.
Making it in right at the end of the month, Facebook has released it's latest 'Topics to Watch' report, which highlights the key subjects gaining traction across The Social Network.
Facebook's monthly Topics to Watch reports provide an overview of the issues that are seeing significant increases in mention volume throughout the platform, along with charts showing discussion increases over time, related topics and who's discussing each, in terms of demographic profiles. And while the topics themselves cover a wide variety of subjects, those highlighted are definitely worth taking note of - Facebook says that up to 80% of the topics they've identified in this way have gone on to become more significant trends.
Facebook has released a new research report as part of its “Shifts for 2020” series, which looks at how emerging tech is influencing user actions.
The latest update looks at “four tech-driven shifts that will change the way we connect, come together and create community”.
Mobile usage accounts for 60% of consumers’ time online, and that number is only going to continue to grow.
That’s why marketers gathered in New York City last week at Mobile Marketer’s Mobile FirstLook event. They talked about the trends, challenges, and opportunities in mobile. Read on for some of the biggest takeaways.
One thing that’s always certain in the design world is that there’s never a dull moment. Trends are always being born and coming and going; sometimes, trying to keep up with all of the changes in design can literally make your head spin.
Whether it’s for brand recognition, instant communicability, or simply visual appeal, logos impact our daily lives in numerous ways.
The world of digital advertising has gone through a lot of changes in recent years.
There's the increased adoption of social media ads, as well as the sudden surge of video content on the web. And in 2017, we can expect to see a new set of trends and shifts that will further shape the world of digital advertising into the next level.
If you haven't heard, visual content can significantly boost the results of your digital marketing efforts. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract visitors, and links, to your site.
More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, one that helps your target audience remember you – likely better than a 1,000 word text article alone ever could.
The first quarter of 2017 is already past, and it's brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. What sets it apart from general marketing is that the goal is to build a stronger relationship with existing clients, as opposed to targeting new ones.
In recent years, the importance of customer marketing has increased steadily - in fact, a report from Influitive and Konye Marketing, titled “The State of Customer Marketing 2017”, revealed that 93% of B2B and hybrid B2B companies today are expecting that their customer marketing efforts will take on greater importance, with 62% planning to increase their staff and budgets this year.
The social media landscape changes quickly.
This new infographic from CJG Digital Marketing provides some context for the changes and challenges we can expect to see this summer.
Websites are an essential part of doing business in the modern day highly competitive environment - a website is usually the first source of information on everything, including the products or services of a company. But web design trends and techniques have been changing fast over the years amidst ever-increasing competition to catch the users’ attention.
Web designers are under pressure to create unique websites which can deliver a brand message in a precise manner - and fast, particularly on mobile devices. This is the chief reason why designers continue to experiment with elements, such as interactive videos, images, and illustrations.
What do some of the top web designers have up their sleeves for 2017? In an industry that thrives on innovation and creativity, it's no surprise that the web design trends that are sure to make an impact in 2017 both push boundaries and embrace clean simplicity.
This infographic explores seven trends that are sure to make a big impact in the web design world this year. There's something for every style of designer here, from clean and tidy to chaotic and daring.