It’s December - you know what that means. Everyone wants to talk about the new year.
I guess you can include me in “everyone”, because my main goal this December is to get you and your marketing strategy ready for 2018. We’re going to kick it off by talking about marketing trends we expect to see in the coming year.
Are you considering adding video to your social media strategy this year? Need some stats and facts to help you form and execute your campaigns?
BreadnBeyond share their trends for 2018 in this infographic.
The blessing and curse of social media marketing is how fast it changes and evolves - and alot can change in just 12 months.
Since we're in the middle of our strategic planning for 2018, we thought we'd outline some of the top social media marketing trends we think brands need to watch for in the coming year.
If you talk to just about anyone who works in talent acquisition, they’ll say that recruiting in today’s market is harder and more challenging than ever before.
Inbound marketing strategies have proved immensely successful. The first search engines didn’t launch until the 90s with 'Archie' (1990), followed rapidly by a host of others, including Yahoo (1994), Google (1995), Ask (1997) and MSN (1998). It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999.
In the less-than 20 years since the advent of inbound marketing, the practice has experienced rapid growth, and is now widely recognized as an important tool to have in any marketing tool box.
Search engine optimization is a necessary element of any effective digital marketing strategy. It's also one of the most complex, with ever-changing Google algorithms and updates, along with behavioral shifts and platform updates. With all the different elements you need to keep track of, it can be difficult for anyone - even experts in the field - to ensure they're providing the most current, relevant advice.
But as noted, it is necessary - however you look at it, SEO is an important consideration for all marketers, and as such, you need to stay on top of the latest shifts and changes to ensure you're maximizing your opportunities.
As social media becomes one of our main modes of communication, consumers are demanding that brand marketing becomes more and more personal.
At the same time, new automation and machine learning technologies are offering digital marketers the ability to alleviate some of their day-to-day tasks and streamline their interactions with consumers, without fear of losing their unique brand voices.
As you go about planning your 2018 social media marketing strategy, it's important to have some understanding of where things are headed, to ensure that your approach either incorporates what's coming next, or remains flexible enough to adapt as these new trends emerge.
What are the biggest digital marketing trends to watch in 2018?
With so much research, and so many studies out there on the latest marketing technologies and tools, how do you keep up and know which ones you should be paying attention to?
I spent last week at Hubspot’s INBOUND17 conference which was an amazing event, with good sessions, compelling speakers, and great people to connect with.
And while we were jazzed about the new features announced for HubSpot's suite of tools, the best part about INBOUND, and any conference, are the personal connections you make. It’s great getting to meet and talk to other partners, and other marketers about their challenges, concerns, and wins.
Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.
July is the next most popular month for starting back-to-school shopping (29.2% of parents surveyed), followed by June (7.8%).
Some 6.6% of parents say they wait until after school starts to begin shopping.
Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. One thing is still the same - a "safe bet" you might say - and that is that high quality content will always be the king, and the most important part of any online marketing campaigns.
75% of marketers have recognized that and are investing more in their content marketing campaigns, and plan to work on creating more high quality content in general. To underline the importance even more, it's worth noting that 70% of people want to learn about a brand via quality articles, rather than the usual adverts.
Each month, Facebook releases it’s ‘Hot Topics’ and ‘Topics to Watch’ reports, which provide insight into the key conversations gaining momentum across The Social Network.
Making it in right at the end of the month, Facebook has released it's latest 'Topics to Watch' report, which highlights the key subjects gaining traction across The Social Network.
Facebook's monthly Topics to Watch reports provide an overview of the issues that are seeing significant increases in mention volume throughout the platform, along with charts showing discussion increases over time, related topics and who's discussing each, in terms of demographic profiles. And while the topics themselves cover a wide variety of subjects, those highlighted are definitely worth taking note of - Facebook says that up to 80% of the topics they've identified in this way have gone on to become more significant trends.
Facebook has released a new study which looks at how fashion purchases are being influenced by online platforms – and social platforms in particular.
Facebook has released a new research report as part of its “Shifts for 2020” series, which looks at how emerging tech is influencing user actions.
The latest update looks at “four tech-driven shifts that will change the way we connect, come together and create community”.
Mobile usage accounts for 60% of consumers’ time online, and that number is only going to continue to grow.
That’s why marketers gathered in New York City last week at Mobile Marketer’s Mobile FirstLook event. They talked about the trends, challenges, and opportunities in mobile. Read on for some of the biggest takeaways.
Google Trends can be a great source of insights to help guide your content strategy and understand which subjects are gaining momentum online.
And now, Google is adding some new tricks to the Trends application, providing additional insights based on more specific search behaviors around each topic.
Still in a social media coma after some brutal campaigns in 2017?
Fear not, because the year has changed, and you have the opportunity to right all wrongs, and jump aboard the social media trends of 2018 that can make or break your business.
With Instagram rising in popularity, a growing number of marketers are also looking to tap into the Instagram stream.
But in order to do that effectively, you need to know the latest usage trends and shifts, so you can focus on what’s working and utilize that to your benefit.
One thing that’s always certain in the design world is that there’s never a dull moment. Trends are always being born and coming and going; sometimes, trying to keep up with all of the changes in design can literally make your head spin.
Whether it’s for brand recognition, instant communicability, or simply visual appeal, logos impact our daily lives in numerous ways.
In 2017, we witnessed how social media dominated the digital marketing industry with innovations from various platforms to accommodate the needs of marketers and advertisers.
The changes and improvements in the last few years have been so dramatic that creative agencies and marketers have had to radically reinvent their campaigns to keep up with the trends.
As much as it makes many roll their eyes, Pokémon GO was a true phenomenon in 2017 - annoying to business and property owners as it may have been.
The fad showed us the power of augmented reality – technology that superimposes a computer-generated image on a user's view of the real world – to lead customers towards brands by gamifying real life. And the uptake was incredible.
The world of digital advertising has gone through a lot of changes in recent years.
There's the increased adoption of social media ads, as well as the sudden surge of video content on the web. And in 2017, we can expect to see a new set of trends and shifts that will further shape the world of digital advertising into the next level.
If you haven't heard, visual content can significantly boost the results of your digital marketing efforts. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract visitors, and links, to your site.
More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, one that helps your target audience remember you – likely better than a 1,000 word text article alone ever could.
The first quarter of 2017 is already past, and it's brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. What sets it apart from general marketing is that the goal is to build a stronger relationship with existing clients, as opposed to targeting new ones.
In recent years, the importance of customer marketing has increased steadily - in fact, a report from Influitive and Konye Marketing, titled “The State of Customer Marketing 2017”, revealed that 93% of B2B and hybrid B2B companies today are expecting that their customer marketing efforts will take on greater importance, with 62% planning to increase their staff and budgets this year.
The social media landscape changes quickly.
This new infographic from CJG Digital Marketing provides some context for the changes and challenges we can expect to see this summer.
Websites are an essential part of doing business in the modern day highly competitive environment - a website is usually the first source of information on everything, including the products or services of a company. But web design trends and techniques have been changing fast over the years amidst ever-increasing competition to catch the users’ attention.
Web designers are under pressure to create unique websites which can deliver a brand message in a precise manner - and fast, particularly on mobile devices. This is the chief reason why designers continue to experiment with elements, such as interactive videos, images, and illustrations.
As we accelerate towards the end of the year, the season of predictions is almost upon us.
You know the time - when every social media marketing guru comes out with a new listing of projections and prognostications on what to expect, and where we're headed in the next 12 months.
What do some of the top web designers have up their sleeves for 2017? In an industry that thrives on innovation and creativity, it's no surprise that the web design trends that are sure to make an impact in 2017 both push boundaries and embrace clean simplicity.
This infographic explores seven trends that are sure to make a big impact in the web design world this year. There's something for every style of designer here, from clean and tidy to chaotic and daring.
Halloween is nearly here - but if you’re still putting the final touches on your marketing tie-in campaign, Twitter's provided some new data which may help guide your thinking.
Outlining the promotional opportunities of the event, Twitter’s UK arm has released this new infographic which looks at how interested UK Twitter users are in Halloween, along with key trends related to how they intend to participate.