Creating fresh, original content that keeps consumers coming back for more, on a consistent basis, isn’t easy. In fact, it’s incredibly difficult.
According to a recent survey from Content Marketing Trends, more than 53% of marketers don’t have the resources to consistently churn out great content, while a further 40% don’t have the budget to do it.
Using images in your blog posts, on social media and in other channels helps you connect faster and on a deeper level with your audiences.
In fact, social posts with images get 650x more engagement than those without.
Today’s social media marketer needs to be a Jack or Jill of all trades, with constantly evolving elements requiring a broad range of tools - from imaging, text and video apps, to scheduling and analytics tools like Buffer and Hootsuite. And that's before you even factor in the ever-changing social websites themselves.
Fortunately, many of these apps are free, at least for their basic packages, and geared towards consumers, making them intuitive to learn and operate. However, this accessibility comes at its own price - power and functionality are limited, updates are constantly rolled out requiring branding and strategy overhauls, and everyone is now on social media, making it harder and harder to stand out.
Social Media and its evolution into an effective digital marketing medium have changed the face of customer connection and promotion. Social platforms have advanced well beyond their initial beginnings, growing into all-encompassing tools for connecting, browsing, shopping - you name it.
These days, brands need to have a social media marketing strategy in place - but in order to maximize the potential of social, your business also needs to be doing more than just posting and sharing content.
Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out?
This infographic by Joint Views shares 22 tools that will help you improve your emails and impress your readers.
Choosing the right marketing automation software is no easy feat. As the industry keeps growing, so does the number of tools on offer - to the point where it’s now quite difficult to find the best option for your particular needs.
In this post, I want to help you find the best tool for your business – read on for reviews of four of the top marketing automation tools you need to know about, and how they can be of benefit.
Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling.
You have to know who you're talking to, and what they're looking for, in order to create content that appeals to them, and to best communicate with them online, and during the sales process.
Communicating the story about your brand, products or services is certainly made easier using social media - however, it can be difficult to know which social media storytelling features to use on your social media platforms.
While there are various tools available, these tips provide a start to telling your story on Facebook, Instagram and Twitter.
YouTube's not the only video marketing platform anymore, but it's still the biggest, with over 1.5 billion monthly logged in viewers solely consuming video content.
And while Facebook and Twitter are making video a bigger focus, YouTube remains a key video destination - if you're looking to make the most of your video marketing efforts, YouTube should definitely be on your list.
If you’re looking for a visual perspective on the various marketing technology tools that are available to help marketing and sales leaders reach key digital transformation goals, there was a dizzying array of charts released recently that could interest you.
Or maybe give you a headache.
Facebook has announced that it will live-stream 47 college basketball games this season as it continues to build out its slate of programming for ‘Watch’, it’s YouTube-like video platform.
It’s the latest move in the streaming battle, with Twitter, Amazon and YouTube all working to provide the best, web-based TV service in order to attract more advertiser interest.
As Twitter continues to work to improve its tools to combat on-platform harassment and abuse, Facebook's also rolling out some new features along the same lines for Messenger – which, at 1.3 billion users, is now a rising outlet for similar forms of misuse.
First off, Facebook’s boosting their capacity to block new accounts created by users you’ve previously blocked.
A year ago, Facebook rolled out Games on Messenger, a new addition to what’s increasingly become a crowded space within the app.
This week, to celebrate the first anniversary of Instant Games, Facebook’s released some figures on games usage – though they've neglected to note exactly how many of their 1.3 billion users are playing games on the app.
It’s hard to say whether Facebook’s Messenger bots will ever make the platform the all-in-one tool of Facebook’s dreams. But they’re certainly not giving up on it, and the potential still looms large.
Their latest bot development is the release of Messenger Platform 2.1, which includes a range of new tools designed to help enhance business use of Messenger, and enable the creation of better Messenger Bots.
Facebook's launching a new listing of music tracks which people can use in their videos without fear of infringing copyright.
Called ‘Sound Collection’, the tool includes a listing of various audio options.
Google Trends can be a great source of insights to help guide your content strategy and understand which subjects are gaining momentum online.
And now, Google is adding some new tricks to the Trends application, providing additional insights based on more specific search behaviors around each topic.
#GivingTuesday is less than one month away.
On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based nonprofits. Also on #GivingTuesday, Facebook's waiving all fees for donations made on Facebook (before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay a 5% fee.)
Think seeing words like #ad, #spon, or #sponsored in captions ruins the post? So does Instagram.
After a few months of testing, Instagram has granted access to its much anticipated Branded Content tools in an effort to improve transparency and simplify the process for businesses working with creators, and vice versa. According to the company, the tools are now available to influencers, public figures, publishers, and business accounts.
After announcing their direct message photo remix tools back in August, Instagram has confirmed that the new option is now being rolled out to all users.
If you’ve never used BuzzSumo, you’re missing out. BuzzSumo is one of the best content discovery and improvement tools available, offering a range of insights into social performance, influencers and backlink data - there’s a heap of ways you can utilize BuzzSumo’s many data points to get in-depth, actionable measures to improve your content process.
This week, the man behind BuzzSumo, Steve Rayson, is launching a new app called Anders Pink, which provides detailed overviews of the latest news from your chosen networks.
Snapchat has announced a new set of features as the company looks to stand up in the face of rising competition from Facebook. The new options include unlimited Snap viewing time, emoji drawing and ‘Magic Eraser’ tools and video looping, while Snapchat’s creative tools have also been shifted within the app.
Here’s an overview of the key elements.
Once a business is up and running, its biggest challenge is lead generation and/or customer acquisition.
You may have heard digital marketing is the best bet, and offers the best value for money when it comes to targeted lead generation - but how, exactly do you go about generating more leads from your online efforts, and what tools can help enhance your process?
While Facebook and Twitter have been busy pushing their live-streaming options, YouTube, the leading online video platform, has also been upping its live-stream game in order to not only keep in touch, but to supersede these other platforms with their various live tools.
And now, YouTube’s upping their live-stream game again, adding a range of new features, most of which are geared towards gamers and gaming content, but which offer more general utility either way.