Today’s social media marketer needs to be a Jack or Jill of all trades, with constantly evolving elements requiring a broad range of tools - from imaging, text and video apps, to scheduling and analytics tools like Buffer and Hootsuite. And that's before you even factor in the ever-changing social websites themselves.
Fortunately, many of these apps are free, at least for their basic packages, and geared towards consumers, making them intuitive to learn and operate. However, this accessibility comes at its own price - power and functionality are limited, updates are constantly rolled out requiring branding and strategy overhauls, and everyone is now on social media, making it harder and harder to stand out.
Social Media and its evolution into an effective digital marketing medium have changed the face of customer connection and promotion. Social platforms have advanced well beyond their initial beginnings, growing into all-encompassing tools for connecting, browsing, shopping - you name it.
These days, brands need to have a social media marketing strategy in place - but in order to maximize the potential of social, your business also needs to be doing more than just posting and sharing content.
Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out?
This infographic by Joint Views shares 22 tools that will help you improve your emails and impress your readers.
Choosing the right marketing automation software is no easy feat. As the industry keeps growing, so does the number of tools on offer - to the point where it’s now quite difficult to find the best option for your particular needs.
In this post, I want to help you find the best tool for your business – read on for reviews of four of the top marketing automation tools you need to know about, and how they can be of benefit.
If you’re looking for a visual perspective on the various marketing technology tools that are available to help marketing and sales leaders reach key digital transformation goals, there was a dizzying array of charts released recently that could interest you.
Or maybe give you a headache.
It’s hard to say whether Facebook’s Messenger bots will ever make the platform the all-in-one tool of Facebook’s dreams. But they’re certainly not giving up on it, and the potential still looms large.
Their latest bot development is the release of Messenger Platform 2.1, which includes a range of new tools designed to help enhance business use of Messenger, and enable the creation of better Messenger Bots.
#GivingTuesday is less than one month away.
On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based nonprofits. Also on #GivingTuesday, Facebook's waiving all fees for donations made on Facebook (before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay a 5% fee.)
Think seeing words like #ad, #spon, or #sponsored in captions ruins the post? So does Instagram.
After a few months of testing, Instagram has granted access to its much anticipated Branded Content tools in an effort to improve transparency and simplify the process for businesses working with creators, and vice versa. According to the company, the tools are now available to influencers, public figures, publishers, and business accounts.
If you’ve never used BuzzSumo, you’re missing out. BuzzSumo is one of the best content discovery and improvement tools available, offering a range of insights into social performance, influencers and backlink data - there’s a heap of ways you can utilize BuzzSumo’s many data points to get in-depth, actionable measures to improve your content process.
This week, the man behind BuzzSumo, Steve Rayson, is launching a new app called Anders Pink, which provides detailed overviews of the latest news from your chosen networks.
Snapchat has announced a new set of features as the company looks to stand up in the face of rising competition from Facebook. The new options include unlimited Snap viewing time, emoji drawing and ‘Magic Eraser’ tools and video looping, while Snapchat’s creative tools have also been shifted within the app.
Here’s an overview of the key elements.
While Facebook and Twitter have been busy pushing their live-streaming options, YouTube, the leading online video platform, has also been upping its live-stream game in order to not only keep in touch, but to supersede these other platforms with their various live tools.
And now, YouTube’s upping their live-stream game again, adding a range of new features, most of which are geared towards gamers and gaming content, but which offer more general utility either way.