How do you capture the essence of a complex topic without putting your audience to sleep? By using an infographic, of course.
Not only can infographics do a masterful job of summarizing content, but they also increase engagement. The reason? People are visually wired - we recall up to 80% of what we see and do. And infographics are a marketing tool that’s being utilized more and more.
Many businesses start blogging simply to appear current - after all, no one wants to be the industry laggard, and you certainly don’t want to miss out on attracting customers if all the hype about content turns out to be true.
So, you decide on a schedule and divide the work among your subject matter experts. The only requirement is to choose topics related to your business and produce quality articles that show off your brilliant team. Easy.
This post will give you plenty of great stuff to help you get the most out of and better understand Facebook. From why you get shown certain ads and which types of posts get the most engagement, to how closely connected you everyone else on the planet and much, much more.
Influencers are the new celebrity endorsements. By leveraging key leaders in your industry, who have their own, engaged audience, you can strategically get your brand in front of new eyeballs - and fast. These consumers will also be more receptive to your content because of the trust already established with the influencer.
When done correctly, these collaborations can yield incredible returns for businesses who implement them.
Influencer marketing can energize and improve your social media marketing efforts to connect with today’s consumers. Incorporating such tactics now can cement your company’s growth for long-term success.
If you’re in the product business, having incredible images of your inventory is a necessity, particularly given the rise of visual platforms like Pinterest and Instagram. However, many businesses - small business in particular - are often not able to afford professional photographers, meaning they need to rely on their own photographic abilities to come up with stand out, engaging product shots.
Not always easy when competing with the various other photo options within each users' social feed.
There’s no question that digital marketing has become one of the most sought after professions in the online professional community. Young 20-somethings are chasing the opportunity to work from the convenience of their couches, getting paid premium rates from clients internationally. And because it seems so glamorous, more and more Gen-Y creatives are pursuing the necessary skills to run a self-sustaining marketing business.
I get it - I used to be one of those Millennials too, and for a solid year, I ran a 6-figure content and social media marketing consultancy all from the convenience of my laptop. I was “living the dream.”
One of the hottest topics within the online marketing space today is whether Facebook Groups are on the rise or headed for the gutter. Let's talk about it some more.
On the one hand, Groups have become these micro hubs of people with specific interests coming together to network, learn and share. This is obviously positive: it creates an opportunity for collaboration, friendship, growth, and sales. At the same time, many groups have become digital dumpsters, full of cheesy sales pitches and robotic requests. This is obviously negative: who wants to participate in a group that regularly gets bombarded with links that read “Book a free call with me to see how I can help improve your credit score!”? Yuck.
Ten years ago, creating a social media strategy was easy - you simply needed to figure out how to engage with people on Facebook and you would be ready to rock. Today, you need to coordinate your social media marketing strategy across multiple platforms.
Last year, people posted a third less content on Facebook than 2015, yet the amount of overall social media posts didn't necessarily decline. The drop in Facebook posting is more a result of people focusing their attention on Instagram, Snapchat and other platforms, and as such, if you aren’t actively reaching customers across multiple networks, you're already losing brand exposure, and will likely continue to do so in the coming years.
New social media platforms and options seem to pop up nearly every month, and for each new platform attracting thousands of users, there needs to be a marketing strategy tailor-made to reach these segments. But the trouble is, every platform has different requirements and strategies that work to reach your customers - Instagram's focus is on photos and videos, Twitter limits you to 140 characters. There can be a lot of different elements to juggle once your social media deck gets stacked up.
On one hand, this is great, because it allows for a broader reach across several channels. But a formidable challenge can quickly present itself: how does a company keep the consistency of its brand in the face of all these different platforms?
Most modern businesses are still missing the mark when it comes to customer service - too many employ old and outdated strategies that are no longer effective in improving the client experience.
What some business fail to understand is that many of these older process are now obsolete - there’s a new sheriff in town called social media, and so indomitable is its mark that no business owner can afford to ignore it if they want to reach new echelons in the corporate world.
Social media has become a major force for businesses that want to promote their brand and build relationships with consumers.
As a social media manager, I completely support this - Social media marketing is no longer an option, but a necessity for the modern business.
The problem, though, is this. Every day businesses use their social media accounts to promote content, share updates and offer deals to their loyal customers. Although each of these is an important part of a successful social media strategy, there’s another key component that too often gets overlooked - social customer care.
Despite its efficiencies, programmatic isn’t all rainbows and unicorns, and much is often left unsaid. Until now.
The incredible speed and fluidity of social media is a marvel of our digital age.
Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one complaint can quickly gain momentum, putting your brand’s reputation (and potentially, share price) at risk.
Advertisers were put on the spot when fake news became a major topic in the aftermath of the 2016 U.S. presidential election.
After a number of unrealistic stories about Hillary Clinton and Donald Trump went viral, the world learned about sites set up to spread misinformation - and in the process, make money through advertising.
The problem, of course, is far from over. In fact, fake news sites are still amassing large audiences through social media. They do so with exaggerated articles that play to the raw emotions of their readers, who then share the content with their connections.
Whether you like it or not, Facebook's standalone Messenger app is an essential part of a full FB experience on iOS.
Below, we take a look at a few ways you can super-charge the way you use Messenger.
1. Mute notifications for a set period.
Employee participation in social media is an influential way of building customer trust and attracting sales leads to your company. According to a SlideShare presentation “War of Words: Myth-Busting Social, SEO & Content Marketing” from Minnesota-based online marketing company TopRank Online Marketing, 82% of customers say they trust a company more when the CEO and leadership team are active on the social web.
Commonly, many of your company employees regularly use social media sites such as Facebook, Google+, LinkedIn, Pinterest, and Twitter. Other employees who love photography may use their smartphones to upload Instagram photos of company events, trade fairs or conferences to their Twitter or Facebook accounts.
Social media marketing is no longer the new kid on the block. Now an established and respected marketing stream - with social media ad spend expected to exceed $35 billion in 2017 - it needs to be treated as any other type of marketing channel would.
This means you can no longer afford to half-heartedly execute your social media efforts with the enthusiasm of a household chore - take this attitude and you’re not going anywhere.
Content helps your community and your audience relate to you - the more helpful and relatable you are, the more people want to begin a relationship with you.
Isn’t that how you began most of your friendships, whether they be online or off, by relating and finding things in common with people?
Relationships deepen, you're there when friends need you, and they're there when you need them. The more you consistently put out great, helpful content, the more people learn that you're someone they can look to when they have questions, that your brand is a presence they can rely on. And that leads to trust - and for a brand, trust is the most important goal, in a marketing sense.
Have you ever heard your own voice on a recording and been horrified by what you sound like? Our voices sound different to our own ears than to others’ because when we speak, our own bony skulls get in the way and change the way our inner ears interpret the sound waves. (Or, umm, something like that.)
The truth is that the voice you hear on a recording is the way you really sound to the rest of the world. When you’re speaking aloud, you’re literally the only one who hears your voice the way you hear it.
We’re living in a time in which entrepreneurship seems glamorous - these days, everybody's a founder of something, or wants to be.
Popular culture - using a handful of isolated success stories - has told us that if we’ve got a few great ideas, some grit, and maybe a garage, we can succeed. Who needs school? Nobody makes dropping out of college more glamorous than Steve Jobs and Mark Zuckerberg.
Facebook Live is garnering attention, but brands should use it only when they have a clear purpose, experts say. "Don't eliminate other channels, but think about Live as a complement," said Brian Shin, CEO of Visible Measures. Review these 15 Best Practices for Facebook Live.
FOUR THINGS SUCCESSFUL PEOPLE DONT DO: And This Is The SECRET of Their SUCCESS.
There is a lot written about the lives and habits of successful people everywhere. You have read many books of their habits. The 6 habits of this.... or The 9 Habits of that Successful person or Autobiographies where the writers mostly talk about the great accomplishments in length and a little about the habits that they DONT have. It is this part of their life where they lack certain habits that makes them successful. You may ask, how can NOT HAVING something or a LACK IN PERSONALITY TRAIT make somebody successful. Well it does. Good habits you can pick up and adopt as you go along on the road to success. As you grow older, you change your mind about quite a few things about the past. A certain car that drove you crazy when you were 17 years old does nothing for you when you look at it today. Same with Places and people and clothing etc. This is your mind telling you that it is capable of FLEXIBILITY.
Mother’s Day is still a couple of months off (14th May), but Pinterest’s getting in early, reminding marketers to plan their promotions ahead of time. And with – according to Pinterest – 70% of US moms active on the platform, spending an average of 124 minutes per month browsing the various Pins, tapping into Pinterest for your Mother’s Day campaign could be a great way to boost performance.
To help with this, Pinterest has outlined a couple of key details to help maximize your Mother’s Day strategy.
As anyone working in eCommerce would know, shopping cart abandonment rates are very high, averaging at around 75%, according to estimates. And those abandon rates are significant - one study estimated that shopping cart abandonment was worth more than $4 trillion in lost sales last year.
While you're never going to get anywhere near 100% completion on all shopping process on your site, that's still a huge amount - anything you can do to reduce this is likely worth investigating.
Software helps companies run smoothly. From help desk platforms to communication apps to social media posts, technology helps businesses get to know their customers and employees and build relationships with them.
Twitter is one social channel many companies use, but few use it as well as they should to have truly beneficial interactions. Fifty-seven percent of users have discovered a new SMB on Twitter, and three out of five of their followers make a purchase from a company based on a tweet.
Learn more about integrating Snapchat into the social media marketing mix at the Pubcon Masters Workshops with Lisa Buyer, Melissa Fach, and Jabez Lebret at Pubcon SFIMA 2016
Is your brand—personal or professional—on Pinterest?
Seventy million people are, with a large number of those being bloggers, companies, brands, and businesses. The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network.