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Amazon Tests Ad Tool That Rivals Google, Criteo

amazon tests ad tool that rivals google criteo

Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA.

Facebook Is Testing a New Subscription Option in Instant Articles

facebook is testing a new subscription option in instant articles

As part of their ongoing efforts to develop stronger connections with publishers, Facebook’s testing out a new subscription model with Instant Articles which will enable publishers to better monetize their efforts, and maintain direct connection with their audience.

Instant Articles – Facebook’s fast-loading option designed for optimal mobile consumption – have long been an uncertain area of publishers.

Facebook Is Testing the Ability to Cross-Post Instagram Stories to WhatsApp Status

facebook signed a new deal which will enable users to include popular music in their videos

Snapchat may have created the Stories format, but Facebook is taking ownership of it.

After seeing success with Instagram Stories, and rolling out Stories variants to Facebook, Messenger and WhatsApp, The Social Network is now working on re-focusing its Stories tools, which could provide significant benefits for brands.

Facebook Tests a New Option Which Would Remove Page Posts from the Main News Feed

facebook tests a new option which would remove page posts from the main news feed

Here’s one that’s sure to raise the blood pressure of social media managers everywhere...

Facebook is experimenting with a new, alternate News Feed set up which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’, which would likely make it harder than ever for Pages to generate reach.

Facebook's Testing Out New Resume-Like Option, Similar to LinkedIn

facebooks testing out new resume like option similar to linkedin

While Facebook’s mission to stomp out Snapchat has been fairly overt, their efforts to take over other social media segments have been less so. Case in point - their gradual evolution of tools to take on LinkedIn.

This is of less importance for Facebook, of course – Snapchat’s hold on younger users likely poses more of an existential threat than LinkedIn’s 500 million or so professionals. But still, Facebook’s scale and data capacity provides The Social Network with opportunities to conquer almost any sector it sets its mind to.

Facebook's Testing Out Voice Clips as a Status Update Option

facebook groups for business 10 reasons to add them to your strategy

Can’t be bothered typing on your tiny smartphone keyboard to post your latest update? Now, Facebook's testing a new option which would enable users to share voice clips as status updates, providing another means through which to share your thoughts and opinions.

Instagram Testing a New Music Sticker Option for Stories

instagram adds new profile to showcase design and creativity on the platform

Instagram’s reportedly testing a new option which would enable users to add music clips to their Stories via music stickers, adding yet another functionality to their rising Stories format.

Instagram Tests New Tools to Help Users Track Time and Usage In-App

instagram tests new tools to help users track time and usage in app

Instagram is testing two new features that will keep users informed of how much time they’re spending in the app, helping to improve mental wellbeing and eliminate some of the FOMO that’s come with the introduction of the Instagram algorithm.

Instagram's Testing 'Nametag' Codes to Promote Accounts

instagrams opening up its shopping tags to more businesses

Instagram is reportedly looking to launch a new feature called ‘Nametags’ which would enable users to create their own, customized Instagram code which can be scanned in using the app’s camera, immediately connecting you to that users’ account.

Twitter Confirmed It's Testing a Tweetstorm Feature, Has Expanded the Test Pool

twitter pauses profile verification in order to clarify what verification actually means

Back in September, reports surfaced that Twitter was working on a new ‘Tweetstorm’ feature, which would enable users to create a series of automatically linked tweets.

Twitter has now confirmed that this feature is in testing, and that test has recently been expanded among Android users, which could suggest it may be coming soon.