To some, “growth hacking” might seem like the latest buzzword in marketing, but the practice is much more than a buzzword, and requires absolute focus on one thing: Growing as fast as possible.
This clever phrase was coined by Sean Ellis and has been popularized by fast-growing startups.
Facebook has published a new study which examines the effectiveness of traditional video approaches – i.e. TV ads – when looking to reach modern, mobile consumers.
Working with Metrixlab, Facebook commissioned a study of some 759 video ads from 300+ brands, across nine verticals, and distributed across 25 countries.