Are you in the process of creating a blog for your business? Need help deciding on your design and the features you should include?
AdHawk have conducted an analysis of some of the top marketing blogs, and have presented their findings for you in the infographic below.
Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics.
One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats - while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact.
Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience.
When I give presentations on social media, I often refer to Dale Carnegie's How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with others. And that's what Dale preached as well as anybody, especially in his classic book.
You’ve just started out with an eCommerce store and you want to make sure you do everything right. Since conversions are crucial for eCommerce businesses, you should focus on building a strategy to drive plenty of sales.
In this post, we'll look at three key areas of focus in developing an eCommerce conversion strategy that works.
Despite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it’s important to understand that both organic and paid social media are needed to be truly successful.
Organic social media is the use of the free services and tools that each social media platform provides to its users. This includes posting status updates, links, and images with captions for your audience. The purpose of organic social media is to build a community of loyal followers and customers through posting relevant content, and interacting with those who interact with your brand. If you want to show customers your true values and culture, while also learning about the values of your customers, organic social media marketing is the best way to do so.
Social media marketing is one of the cornerstones of online brand building. It doesn’t matter if you run a blog, own an eCommerce store, or manage a brick and mortar business. If you value your brand’s online identity and authority, then building a social media presence is a worthwhile endeavor.
But before you get too carried away, remember that social media marketing can be dangerous for smaller brands. If you’re not careful, you could be vulnerable to “fails” and aggressive competitors who aren’t afraid to play dirty.
I've been writing a lot lately about conversion optimization tips and how to improve the experience that compels prospects to share their contact information. But optimizing your conversions shouldn't only be about getting more leads, it should also be about getting better leads, and better information about the leads that are signing up.
You have to be careful, however, as you don't your desire for more information to get in the way of conversions.
Ten years ago, creating a social media strategy was easy - you simply needed to figure out how to engage with people on Facebook and you would be ready to rock. Today, you need to coordinate your social media marketing strategy across multiple platforms.
Last year, people posted a third less content on Facebook than 2015, yet the amount of overall social media posts didn't necessarily decline. The drop in Facebook posting is more a result of people focusing their attention on Instagram, Snapchat and other platforms, and as such, if you aren’t actively reaching customers across multiple networks, you're already losing brand exposure, and will likely continue to do so in the coming years.
With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social - in fact, research shows that a third of Millennials actually prefer to communicate with brands via social media.
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
How are CEOs planning to make the most of their summer via social media? As it turns out, many might just continue to take a break from it.
CNBC recently reported that only 20% of the Harvard Business Review’s list of 100 Top-Performing CEOs qualified as being engaged on social media. Of that percentage, 18 CEOs are on LinkedIn and seven are on Twitter, with only four on both platforms.
Content marketing can deliver huge benefits - but as with any marketing process, you have to go in with a defined plan, with clear connection to your wider business goals, and you need to know what, exactly, it is you're looking to achieve.
Given the rise of content marketing, many businesses go in half-ready, with plans that don't fully outlay the desired path, and as such, they fail to deliver on the intended goals.
To achieve business results with social media marketing, you need to understand what your intended audience likes and dislikes. By understanding their motivations in engaging with your brand, you can tailor your social media strategy to ensure you're delivering the right message to the right audience at the right time.
A recent Sprout Social study of over 1,000 social media users uncovered some interesting stats that can help improve your social media strategy - here are some of the key findings.
Have you put together a social media marketing plan for your business?
Are you finding it difficult to formulate a social media marketing plan?
Though most companies now understand why social media is important, not all of them are able to create successful social media marketing strategies for their businesses.
One of the keys to effective influencer marketing (aka getting real results) is doing it authentically.
But just what does that mean?
Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to, and then communicating with them in a personalized manner that works to establish, and then build a real relationship with that person.
Social media marketing is no longer the new kid on the block. Now an established and respected marketing stream - with social media ad spend expected to exceed $35 billion in 2017 - it needs to be treated as any other type of marketing channel would.
This means you can no longer afford to half-heartedly execute your social media efforts with the enthusiasm of a household chore - take this attitude and you’re not going anywhere.
While there are differences between Business to Business (B2B) and Business to Consumer (B2C) companies’ marketing strategies, these days there's one significant commonality - both are benefitting greatly from social media techniques.
But that said, each requires a very different approach - B2B brands tend to do better on LinkedIn, for example, which makes sense given the business focus of the platform. B2C brands are seeing more success on Facebook, and increasingly Instagram.
Building a strong brand requires a significant investment of your time and resources. Building an international brand is exponentially more difficult.
Robert Azuayi a business administration professor at SMC University in Denmark points out that companies often need to implement a different branding strategy in every geography they operate.
If you’re looking for a visual perspective on the various marketing technology tools that are available to help marketing and sales leaders reach key digital transformation goals, there was a dizzying array of charts released recently that could interest you.
Or maybe give you a headache.
A lot's changed since the 1990s. Michael Jordan's Chicago Bulls won six NBA titles in the nineties, kids were playing with Furby's, Nintendo Gameboy's and Tamagotchis, and 'Friends' was one of the biggest shows on TV.
And mobile phones looked something like this! Feel old yet?
By the time you figure out what works, it doesn’t.
That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new and better way of engaging with an audience.
How do you feel when you embark on something for the first time? There's a good chance that you feel thrilled and overwhelmed at the same time - you're excited at the idea of conquering something new, yet overwhelmed about all the moving parts that go into it.
Creating a social media marketing strategy for the first time is the same way - you can't help but feel thrilled at the thought of finally conquering this rewarding medium, but you're also a bit overwhelmed with everything involved to achieve that goal.
Tradeshows play a key part it pretty much all industries, and these days, social media plays a significant part in the promotion and participation in trade events.
So how can you optimize your use of social to boost your tradeshows?
It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy.
Unless you're a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable to offer them, you need to be able to maintain a strong social presence by sharing timely, relevant content on a nonstop basis.
Nearly all content marketing advice is broken out into one of two trains of thought.
First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level.
Are you using social tools effectively enough that they could help you move forward in your digital marketing career?
So you want to propel yourself into a leadership position in digital marketing? You may be in a manager or director role but yearn for executive status. Everyone in sales knows that digital marketing and tactics like social media marketing have changed the way the professional salesperson does his or her work, but what about the non-sales employees? In this article, I will review how you can use LinkedIn to climb up the career ladder to leadership.
Even if you haven't had a Wendy's burger or Frosty in years, you've probably heard about their social media this year.
It started with their hilarious clapbacks, in which they called out everyone from McDonalds to trolls.
Tradeshows and events play a significant role in the marketing mix of many businesses, providing a hands-on opportunity to knowledge-share, network, and showcase your brand’s latest and greatest / best and brightest.
A great example of this is, of course, the buzz Twitter generated from its launch during South By Southwest way back in 2007.
Mother’s Day is still a couple of months off (14th May), but Pinterest’s getting in early, reminding marketers to plan their promotions ahead of time. And with – according to Pinterest – 70% of US moms active on the platform, spending an average of 124 minutes per month browsing the various Pins, tapping into Pinterest for your Mother’s Day campaign could be a great way to boost performance.
To help with this, Pinterest has outlined a couple of key details to help maximize your Mother’s Day strategy.
Social is no longer just a channel, or a tactic – social is a strategy that must be present in every aspect of your marketing campaigns. Download Marketo's Definitive Guide to Social Marketing to see how integrating social into all your campaigns can drive customer engagement, new business, and ultimately revenue.
This free guide has everything you need to implement and optimize your social marketing efforts.
Click here: http://bit.ly/1tsxZOw
You'll learn how to:
• Establish guidelines that can help your entire organization become more active on social networks
• Turn your customers into powerful brand advocates
• Take advantage of specific tactics for Facebook, Twitter, LinkedIn, Google+, and Pinterest
• Incorporate social marketing into every stage of your sales funnel
• Effectively measure social marketing to determine real business ROI
Have you considered the potential of using chatbots as a part of your business’ social media strategy? Not really sure what they are or the benefits?
In this post, we'll go over why should consider using chatbots, how the process of creating an effective chatbot is likely not as complex as you think, and how this new option could change the face of corporate social media strategies.
But first, let's start with the basics.
Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global.
Chinese companies may soon look to ramp up their global social media campaigns after Twitter announced plans to open a Hong Kong office next year.
The launch, first reported in the Wall Street Journal, gives Twitter a stronger platform to engage with outgoing Chinese brands, despite the fact that the company has been banned in China since 2009.
Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere.
From your vantage point, it’s obvious the idea isn’t ever going to bear fruit. And yet, they continue to pour more and more time, effort, and resources into the project.