Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience.
When I give presentations on social media, I often refer to Dale Carnegie's How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with others. And that's what Dale preached as well as anybody, especially in his classic book.
Despite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it’s important to understand that both organic and paid social media are needed to be truly successful.
Organic social media is the use of the free services and tools that each social media platform provides to its users. This includes posting status updates, links, and images with captions for your audience. The purpose of organic social media is to build a community of loyal followers and customers through posting relevant content, and interacting with those who interact with your brand. If you want to show customers your true values and culture, while also learning about the values of your customers, organic social media marketing is the best way to do so.
With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social - in fact, research shows that a third of Millennials actually prefer to communicate with brands via social media.
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
How are CEOs planning to make the most of their summer via social media? As it turns out, many might just continue to take a break from it.
CNBC recently reported that only 20% of the Harvard Business Review’s list of 100 Top-Performing CEOs qualified as being engaged on social media. Of that percentage, 18 CEOs are on LinkedIn and seven are on Twitter, with only four on both platforms.
It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy.
Unless you're a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable to offer them, you need to be able to maintain a strong social presence by sharing timely, relevant content on a nonstop basis.
Nearly all content marketing advice is broken out into one of two trains of thought.
First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level.
Are you using social tools effectively enough that they could help you move forward in your digital marketing career?
So you want to propel yourself into a leadership position in digital marketing? You may be in a manager or director role but yearn for executive status. Everyone in sales knows that digital marketing and tactics like social media marketing have changed the way the professional salesperson does his or her work, but what about the non-sales employees? In this article, I will review how you can use LinkedIn to climb up the career ladder to leadership.
Even if you haven't had a Wendy's burger or Frosty in years, you've probably heard about their social media this year.
It started with their hilarious clapbacks, in which they called out everyone from McDonalds to trolls.
Mother’s Day is still a couple of months off (14th May), but Pinterest’s getting in early, reminding marketers to plan their promotions ahead of time. And with – according to Pinterest – 70% of US moms active on the platform, spending an average of 124 minutes per month browsing the various Pins, tapping into Pinterest for your Mother’s Day campaign could be a great way to boost performance.
To help with this, Pinterest has outlined a couple of key details to help maximize your Mother’s Day strategy.
Social is no longer just a channel, or a tactic – social is a strategy that must be present in every aspect of your marketing campaigns. Download Marketo's Definitive Guide to Social Marketing to see how integrating social into all your campaigns can drive customer engagement, new business, and ultimately revenue.
This free guide has everything you need to implement and optimize your social marketing efforts.
Click here: http://bit.ly/1tsxZOw
You'll learn how to:
• Establish guidelines that can help your entire organization become more active on social networks
• Turn your customers into powerful brand advocates
• Take advantage of specific tactics for Facebook, Twitter, LinkedIn, Google+, and Pinterest
• Incorporate social marketing into every stage of your sales funnel
• Effectively measure social marketing to determine real business ROI
Have you considered the potential of using chatbots as a part of your business’ social media strategy? Not really sure what they are or the benefits?
In this post, we'll go over why should consider using chatbots, how the process of creating an effective chatbot is likely not as complex as you think, and how this new option could change the face of corporate social media strategies.
But first, let's start with the basics.
Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global.
Chinese companies may soon look to ramp up their global social media campaigns after Twitter announced plans to open a Hong Kong office next year.
The launch, first reported in the Wall Street Journal, gives Twitter a stronger platform to engage with outgoing Chinese brands, despite the fact that the company has been banned in China since 2009.