If you hadn’t noticed from the abundance of Christmas decorations going up in every department store and shopping mall, Christmas is now just weeks away.
And while you’re planning your family get together and finalizing your shopping strategy, many are also no doubt looking to squeeze all they can out of their final marketing push for 2017.
Twitter has started a new initiative this year where they’re releasing monthly key event calendars, highlighting all the important dates to keep in mind for your marketing over the next 30 days.
An important benefit of Twitter's monthly calendars is that they denote not only the events of most interest, but also their projected Twitter volume (based on past performance), which provides a great overview of where you should be paying attention in order to tap into trends.
Twitter has published its latest monthly events calendar, highlighting all the key celebrations and topics that are likely to generate significant tweet attention in November, in order to help marketers prepare their strategies.
A new initiative this year, Twitter’s monthly event calendars are a great reference point for content planning, providing an overview of the key happenings and seasonal events that are likely to generate the most buzz on the platform, with noted engagement data based on previous events.