Snapchat's video views have grown to 10 billion a day, up from 8 billion in February, according to the company. "People's behavior is changing so that photos are being used as speech instead of a repository for memories," SunTrust Robinson Humphrey's Robert Peck said.
It's almost impossible to deny the power and rising influence of the stories format.
Originated on Snapchat, Instagram has taken the Stories option and evolved it, providing new tools and options, and introducing them to the app's 800 million+ users.
Facebook’s adding another new Stories feature, this time making use of its SLAM digital object detection and spatial recognition tools to enable users to create three dimensional, hand-drawn objects.
As Facebook continues on its quest to push the wider adoption of stories, this week, they've added a new feature to their 'Messenger Stories' variation, in the form of Messenger Stories polls.
“We expect Stories are on track to overtake posts in Feed as the most common way that people share across all social apps.”
This quote, to the surprise of many, came from Facebook CEO Mark Zuckerberg during the company’s Q4 earnings call in February.
With 300 million daily active users, and counting, Instagram Stories has been one of Facebook’s most successful additions.
Hey, you know how no one uses Facebook Stories, how that bar of Stories at the top of your News Feed is always just a set of faded, greyed-out images of your friends, inadvertently representing the ‘ghost town’ that Facebook Stories has become?
Facebook has quietly added in a couple of new options for Facebook and Instagram Stories which offer some additional functionality, and new considerations for the tools.
Facebook's Adding the Ability to Post to Stories from Desktop, Making Desktop Stories more Prominent
Facebook really wants you to use Facebook Stories.
“You’ll like it if you try it – what if we made it so you could see your Stories on desktop too? What if we made it so you could cross-post your Instagram Stories to Facebook? What if we made it so Stories you post on Facebook also show on Messenger?”
In December 2017, Instagram rolled out Stories Highlights and Stories Archive, two new tools which enable users to hold on to their favorite memories from Instagram Stories.
These additional Stories features offer up precious new opportunities for brands to promote their content and attract new customers.
The updates keep coming at Instagram.
With Snapchat seemingly against the ropes, and Facebook touting the future of Stories as the primary interface for social sharing, the platform has announced a range of new features in recent months, with many more spotted in testing.
Instagram has now confirmed what was widely reported last week – they’re adding the ability to insert GIFs into Stories content as a new way to spice up your visuals.
Instagram’s highly curated feed often feels like a museum full of people’s best work. Now, the company is adding a new section that’s more akin to a pop-up gallery show: messier, more chaotic, and with a see-it-now-or-miss-it-forever quality to it. This new section, called Stories, will play host to photos and video that don’t live in your main feed and, crucially, vanish after 24 hours.
Instagram is adding a new way for users to add Stories from the mobile web - though they’re not opening up native posting from desktop just yet.
There’s now a camera icon at the top left of the mobile web home screen. Tap on it and you’ll be able to take a photo, or add one from your library – but you won’t be able to save it like a regular Instagram post. Instead, what you will be able to do is add it to your Story.
Instagram has rolled out a new change for Instagram Stories which enables users to upload any photo or video content from their camera roll for their Story, even if that content is older than the previous 24 hour limit.
Instagram has been testing the expanded threshold for the last few months - some users reported seeing access to content from the last week in their Stories options back in September.
Instagram has announced that the capacity to share regular, public Instagram posts to Instagram Stories is now being rolled out to all users.
Instagram has announced a new archive and display process for Instagram Stories which will open up a range of new opportunities for the option.
The main update is ‘Stories Highlights’, which will enable users to display Instagram Stories content on their profile, with a new Stories bar being added below your bio info.
Instagram’s reportedly testing a new option which would enable users to add music clips to their Stories via music stickers, adding yet another functionality to their rising Stories format.
As Instagram continues to pile pressure onto Snapchat, the Facebook-owned app keeps adding in smaller variations and tools to better differentiate its Stories option.
This week, users have reported a few different options in testing, expanding the possibilities of what you can do within the app.
Instagram continues to push ahead with new Stories features and tools. Earlier this week, reports circulated that Instagram's working on a new ‘Nametag’ scannable codes to connect users to profiles, while the platform also officially released its ‘Focus’ mode for selfies.
After announcing that users would be able to embed selected Snapchat content outside the app last month, Snap Inc. has now released the latest tool in their efforts to raise awareness of Snap content.
Snap Inc.’s lesser than expected performance report wasn’t the only bad news for the company this week. At Facebook’s F8 developer conference, The Social Network revealed that its other Snapchat Stories clone, WhatsApp Status, now has more than 450 million daily active users, up from the 300 million the company reported last November.
With the use of social media Stories on the rise, more and more brands are also considering how they can use the Stories format to better connect with their audiences.