While it doesn't get as much attention as other social platforms, Reddit is a key news source for many users, and a key originator for a lot of web content.
Reddit started off small and has grown to become one the most popular news source in the world. One of the key differentiators for Reddit is that they rely on human curation and moderation, as opposed to other platforms which are increasingly relying on algorithms for the same (and rarely producing anywhere near as compelling a user experience).
Video is no longer a nice luxury to have in your social media marketing mix. Brands making noise online have embraced using video in different ways to tell their story and drive their brand messaging home.
Not only are more brands using video, recent data shows that 43% of people actually want to see more video content from brands.
The impact of email marketing goes way beyond getting messages into inboxes.
To underline this, the team from Campaign Monitor have put together an impressive collection of email marketing statistics that every marketer needs to know.
Video is the key content trend of the moment - if you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focused.
If you need a bit more convincing before taking the plunge into video, Red Website Design have provided this infographic which outlines a range of digital video stats and figures, further underlining the rising importance of video content.
Is 2018 the year you embrace content marketing? Need some facts and figures to help form your strategy?
Point Visible share the stats you need to know in this infographic.
To achieve business results with social media marketing, you need to understand what your intended audience likes and dislikes. By understanding their motivations in engaging with your brand, you can tailor your social media strategy to ensure you're delivering the right message to the right audience at the right time.
A recent Sprout Social study of over 1,000 social media users uncovered some interesting stats that can help improve your social media strategy - here are some of the key findings.
With social media giving everyone their own platform to share their thoughts and opinions, influencer marketing has logically been on the rise.
But in 2018, it looks set to become even more prominent, with more consumers relying on social platforms to help shape their opinions on everything - from products to political affiliations.
As Facebook continues to expand its video push, and with other platforms like Snapchat and Instagram also seeing increased video adoption, it can be easy to forget that YouTube is still the leading online video platform, and by a significant margin.
Indeed, YouTube recently underlined this by reporting that it now has more than 1.5 billion monthly active users - second only to Facebook - while viewers spend more than an hour a day watching YouTube content on mobile devices alone.
Pinterest’s innovative Lens search tool, which enables users to search for items based on images taken with the Pinterest camera, has proven to be a hit with the app’s growing user base.
While most Americans consider Summer a time for fun and to slow down, the season presents a great opportunity for brands to engage with their most valued customers, and ramp up their social media advertising efforts.
In order to tap into key summer trends, brands should take note of the increased discussion around Summer activities like barbecues, picnics, fireworks and get-togethers, especially during the summer holiday circuit - Memorial Day, Fourth of July and Labor Day.
Are you considering starting a blog for your business? Want to fully understand the benefits of blogging before investing your time and resources?
Social media has grown at an explosive rate.
That may be in the running for understatement of the century. Is it any wonder today’s data scientists turn to social more for statistics than sharing selfies?
Beyond the obvious facts and figures, however, there are some strange and surprising social media statistics relating to our expanding love affair with likes, shares and emojis.
So, you want to rank higher on Google, you’re considering investing time and/or money into an SEO strategy - but are you equipped with the relevant facts?
Modern Technolab share the stats you need to know in this infographic.