Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics.
One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats - while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact.
Will you be investing time and money into your blog in 2018? Want to know what worked for other successful bloggers in 2017?
Orbit Media share the results of their recent bloggers survey in this infographic.
In less than five years, photo-sharing app Instagram has grown from Internet infant to social media star.
New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. adults. Pew's report states that 26 percent of online adults in the U.S. used Instagram in 2014. That’s up from 17 percent in 2013 and 13 percent in 2012. By comparison, 23 percent of online adults in the U.S. used Twitter in 2014.
In case you are unfamiliar, PPC (pay-per-click) is the umbrella marketing term which refers to all paid digital marketers campaigns where advertisers pay publishers and platforms to direct traffic back to their site.
The impact of email marketing goes way beyond getting messages into inboxes.
To underline this, the team from Campaign Monitor have put together an impressive collection of email marketing statistics that every marketer needs to know.
Marketing to each generation can be tricky, and Generation X is no exception.
So how do you reach this seemingly forgotten generation, and turn them into loyal customers? It’s all about your marketing strategy.
Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. One thing is still the same - a "safe bet" you might say - and that is that high quality content will always be the king, and the most important part of any online marketing campaigns.
75% of marketers have recognized that and are investing more in their content marketing campaigns, and plan to work on creating more high quality content in general. To underline the importance even more, it's worth noting that 70% of people want to learn about a brand via quality articles, rather than the usual adverts.
These days, it’s hard to imagine consumers without a smartphone. It’s an essential piece of technology that consumers use to shop, check customer reviews, compare prices, and so much more. Many studies are seeing this trend, too.
While social media marketing and newer digital tactics (like video) tend to get the majority of the focus, traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.
In this, we're referring to TV ads, to hard copy magazines and newspapers, direct mail - all of these options can still have a place and be effective, and should not be overlooked.
Are you looking to give your social media marketing strategy a push for the last stretch of 2017?
If you're in the B2B sector, this infographic from Bubblegum Search is for you - it covers a range of key digital marketing stats for B2B brands, highlighting opportunities, trends and ideas worthy of your attention.
Did you know that Influencer marketing delivers 11x higher ROI than traditional forms of digital marketing, and that 94% of marketers who've used influencer marketing believe the tactic to be effective?
IgnitionOne, a global marketing cloud company, released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics.
The way we watch TV is changing. We’ve seen this in the rise of live-streaming, in the growth ‘second-screening’, in the expanding consumption of video on social platforms. As video becomes more accessible – through improved network capacity and digital platforms – audiences are adjusting to that shift.
And that has big implications for marketers.