Social influencers can help your brand power to new heights by reaching highly targeted audiences who really trust their recommendations, but it's not always easy to build those valuable relationships.

These 7 important questions will only take a few minutes to answer but will have a great impact on improving the Social Media Marketing group.

Big and small, email marketing mistakes can and will cost you opens, click-throughs, and revenue. You don’t want to be caught in the middle of a big push by some very easily avoidable failures.

As marketers we know the importance of having well-branded materials available for local markets and partners. A key challenge is maintaining brand clarity while also giving remote teams quick and easy access to the content they need.

Real-time Marketing 101: What is it? It’s how to turn moments of opportunity into branding gold. Fortune favors the prepared in life — and in opportunity marketing. According to eMarketer, 80% of marketers believe that real-time marketing must happen within an hour of the relevant event to be effective. More than half go even further, saying it must be within one minute.

Do you need more significant ROI from your marketing campaigns? You could improve results 2X-5X or more by implementing an account-based marketing strategy.