In a world where time is a customer’s most valuable asset, how do you get them to spend their time (and money) on your website? Deeper relationship building. This is how you win.

Social influencers can help your brand power to new heights by reaching highly targeted audiences who really trust their recommendations, but it's not always easy to build those valuable relationships.

Smart marketers have always known the power of generating buzz. Being able to tap into public conversations about your brand is invaluable, effectively turning the entire social media world into a gigantic focus group.

Marketers are faced with an increasing pressure to cut through the noise and impress their customer. Incite Group gets to the bottom of where exactly marketers are spending their time and money, and what should be on your priority list for 2018.

These 7 important questions will only take a few minutes to answer but will have a great impact on improving the Social Media Marketing group.

Big and small, email marketing mistakes can and will cost you opens, click-throughs, and revenue. You don’t want to be caught in the middle of a big push by some very easily avoidable failures.

As marketers we know the importance of having well-branded materials available for local markets and partners. A key challenge is maintaining brand clarity while also giving remote teams quick and easy access to the content they need.

There’s an old saying: “You don’t know what you don’t know until you know it.” That’s the truth, and the only way to find out is to TEST your theories about what works best!

Oracle surveyed consumers in the US and the UK to learn more about the changing trends in online versus in-store shopping.

Real-time Marketing 101: What is it? It’s how to turn moments of opportunity into branding gold. Fortune favors the prepared in life — and in opportunity marketing. According to eMarketer, 80% of marketers believe that real-time marketing must happen within an hour of the relevant event to be effective. More than half go even further, saying it must be within one minute.

Are you using marketing strategies from a few years ago, or even a few months ago? That’s not going to win any Superbowls and it’s definitely not winning customers. Keeping up to date with the best practices for utilizing social data is a critical must-do for campaign success.

Do you need more significant ROI from your marketing campaigns? You could improve results 2X-5X or more by implementing an account-based marketing strategy.

Do you know how much actual revenue was driven last quarter vs. last year from your marketing programs? Do you know what your real social marketing ROI is versus other marketing channels And what reports are you using to back up your data?

Content is the fuel you use to engage your audience, so understanding what you will publish on social media starts with a strong content strategy.

To develop an effective content strategy, you'll need to define your content mix, set your cadence, and determine the right posting frequency for your target audience.