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5 Free Tools to Help Create Visual Content for Social Media

5 free tools to help create visual content for social mediaIncorporating strong visual content into your social media posts helps give them the edge they need to stand out from the thousands of other posts competing for attention in your followers' news feeds. Your audience members are much more likely to stop scrolling endlessly through their social media feeds and actually look at your post when they see an image that catches their attention.

Visual content is a great supplement to your text in a social media post, while it can also help you convey information more clearly and efficiently.

To help you maximize your visual assets, here are five, free digital design tools are worth investigating.

6 Ways to Kill Your Blog

do not actually kill your blogThe importance of blogging cannot be stressed enough in the social-content marketing arena. If you’re at all familiar with Internet advertising (which I assume you are) you’d know that a well-formed, high-end business blog is capable of pushing a brand’s products and services into the customers’ view more than pay-per-click advertising, social media, and other online marketing techniques.

As a blogger-for-hire, I’ve come to realize the most critical aspect that separates the good and the other business blogs: Mistakes.

 

Google Tests New Music Ads

gmusic8-10Google is testing “Listen Now” ads with Spotify, Rhapsody and Apple 's Beats Music, the latest in a string of new ad formats that can simplify purchases for consumers.

Search for the name of a musical artist, from “The Beatles” to “Miley Cyrus” to “Camille Saint-Saens,” and Google displays ads – grouped together under the “Listen Now” label — promoting music services, including its own Google Play.

Google+ on Its Third Birthday

Google-Plus-LogoI have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist.

If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services: Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there.

It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.

Schools and Social Media

schools and social mediaSocial Media is no longer a buzzword, a "new fad", or the next wave of...well, anything. It's a well-solidified and very mainstream part of our everyday lives, both personal and business. What used to be the domain of teens and geeks is now home to grandma, cousin Eddie, your pharmacy and favorite restaurant, and your children's school. It's this last entry that becomes a little disturbing in some situations, and it needs to change.

Good Intentions and Bad People