The advent of social media has transformed the way people communicate and interact with others, as well with businesses they follow.
Before social media networks became popular, the only way business could interact with their target audience was via email and through traditional outreach tools, likes direct mail and telephone. Today, every business - from multinational organizations to fresh startups - has the opportunity to bring their brand closer to their target audience, immediately and on a wider scale than ever before.
Joao Rodrigues had been listening and holding his tongue. For a day and a half, brand managers, ad agency creative types and Facebook strategists had gathered in airy conference rooms and around cafeteria tables in Facebook’s Madison Avenue offices, filling up whiteboards and scratch pads with one heartfelt or clever tagline after another.
The idea was to come up with a big, sweeping campaign to market MegaRed, a premium alternative to fish oil pills, to users of the social network. Each ad had to be so compelling that it would get people to stop scrolling through their news feeds — what Facebook calls a thumbstopper.
In their book Ultimate Guide to Facebook Advertising, online marketing and Facebook ad experts Perry Marshall, Keith Krance and Thomas Meloche explain the game-changing tactics of paid Facebook Ads and how you can gain more on your investment—in clicks, customers and profits. In this edited excerpt, Krance and Meloche offer tips on using images in your Facebook ads to attract attention.
In Facebook ads, the picture is flat out more important than the text. Perhaps 80 percent of the click-effectiveness of your ad will be determined by the image you choose and the headline you provide for that image, with 70 percent coming from the image alone.
If you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advantage of social selling and examples of brands that are doing it right.
The goals you establish for your sales team are more easily attained when you build up your brand, generate leads, and establish loyalty among your current customers. If you are a company that has yet to embrace social media, you are missing out on an opportunity with social selling. Let's take a look at how social media can build you up in areas that assist your sales goals.
Tell me the term 'social selling' doesn’t conjure up images of a hard- hitting salesman spamming everyone in sight with promotional messaging. Really, if we struck the word 'selling' from this description and replaced it with 'helping', we'd be much better off.
We’re all marketers of something, whether it’s our own personal brand or a company brand. However, it’s no secret that the most successful salespeople are helpers first.
If you think social media's about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you are the expert, right? As the expert, your role is to share your expertise.
If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution has been for marketing and sales.
Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all.
How can a small B2B-focused company get back into the discussion in this age of digital selling? Here’s a guide to help your SMB be found, seen and heard online.
Social Selling continues to blast off in the commercial teams as large and small businesses continue to incorporate it into their existing sales processes. But what results are they seeing? How do they go about implementing Social Selling? And what challenges do they face?
Based on an independent study conducted with over 300 sales professionals by Feedback Systems with insight from Sales for Life, PeopleLinx, Sales Readiness Group, VorsightBP and Sandler Training, this infographic dives deep into the state of Social Selling, reviewing the last 12 months and what to expect in the upcoming year.