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5 Trends Reshaping Social Media

8-25fivetrendsNot too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites.

5 Trends That Will Change How Companies Use Social Media In 2016

Social Marketing TrendsHootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business.

There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media. Nine out of 10 U.S. companies are now active on social networks. The same overwhelming percentage of those are reporting seeing increased exposure as a result, and more than half say their social media efforts are boosting sales.

So what’s in store for 2016? Here’s a look at five trends that appear set to change how businesses use social media in the year ahead.

Instagram In and Twitter Out? Not So Fast, Say Experts

7-31outAfter an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake.

While it's been a banner week for Instagram, Twitter's latest numbers show the social media platform falling far short of expectations. However, some experts say that marketers should think twice before fleeing from Twitter toward Instagram's greener pastures. 

Social Business Trends 2014

HS10-26A new global study by HootSuite of 750+ enterprise organizations reveals that the majority of businesses believe a social media presence is important to the bottom line, yet they face challenges in turning social data into something actionable.

Here are some key findings from the study:

  • 88 percent of respondents agree their organization's social media presence is important to stay competitive.
  • 86 percent agree analyzing data about their social media engagement can help their company improve its bottom line, but only 41% agree their company fully capitalizes on the data captured by social media.
  • 62 percent say designing a social media strategy is a challenge.

Social Media Trends to Put Into Practice in 2018 [Infographic]

the road to influencer marketing

What social media tactics will you spend your time and money this year? Want to know the emerging trends worthy of your attention?

Hootsuite share their social media trends for 2018 in this infographic.


Top Social Media Trends That Will Take Over 2018 [Infographic]

top social media trends that will take over 2018

As we accelerate towards the end of the year, the season of predictions is almost upon us.

You know the time - when every social media marketing guru comes out with a new listing of projections and prognostications on what to expect, and where we're headed in the next 12 months.