When I’m in a pinch or into something new, one of the first places I turn is toward a template. I’ve built a stash of headline formulas, social media updates, and more to help organize my mind when it comes to working fast and learning something new.
As a small business owner, you have to take care of a lot of stuff, and often social media marketing is not on top of your to-do list. You could hire somebody to help you with it, or you can do it yourself, but either way, it still takes time and money.
Social media has become one of the leading advertising platforms in recent years, and the growth in use as a promotional platform has lead to a spike in tools to help manage it all. Every other week, a new tool seems to be released to help improve your social media management team’s productivity or to help curate the best content, etc.
Instead of making you do the research work on these options, we’ve put together this listing to highlight a few of our favorite tools which our social media team utilizes weekly.
Social media management and monitoring aren’t just about posting and replying, social media is a growing, deeper science.
Companies don’t drive leads or make money by curating three relevant posts a week - if they did, we wouldn’t be writing this blog. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.
Matt Banner over at OnBlastBlog has put together a great infographic to get your 2016 Social Media Campaign started off right!
- An image sizing cheat sheet for every social platform.
- Keyboard shortcuts to save you precious time.
- The best days to post for each social network.
- Social Media tools you have to be using every day.
Tips & tricks on how to generate more shares.
- How to write the most irresistible headlines.
Want to do anything better? Who doesn’t? We asked our favorite experts in digital marketing for the tools they swear by to build audience, stay productive and save money, time and hassle. Here’s what they’re using now.
To save time: Zapier
From Eric Siu, Single Grain
"Zapier saves me a lot of money because it connects the many different web applications as a business. For example, if someone fills out a lead form on our site we're immediately notified in our chat app so our sales guys can jump on it."