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Bridging the Skills Gap in Social Media

bridging-skills-gap-newsletterQuestion: What is now regarded as one of the top 3 essential digital skills for an organization’s success but is usually found between a rock and a hard place?

Answer: Social media.

Are you surprised? I wasn’t.

Consider this: Capgemini released a study reporting that 90% of jobs over the next year will require digital and social media skills.

US workers need better social media skills

Social Media Skills GapInside The Growing Social Media Skills Gap

Hootsuite CEO Ryan Holmes explains why the skills gap you haven't heard of is getting wider, and what it takes to close it.