Big Brands are getting in on the fun too. See six of the best.
Visual marketing has become a critical component of reaching target customers in today's competitive business landscape. In fact, 20 percent of marketers report that their visual content has been twice as effective than their text content. The reason is the power of visual marketing. To boost that power even more, consider using image tagging to give your images enhanced context while also making them easier to locate.
With the recently announced Facebook News Feed Algorithm update, there's been a lot of short-sighted advice being handed out in response.
With the increased suppression of organic reach for brands, people have suggested everything, from focusing on Facebook Groups only, to abandoning Facebook altogether.
Why sponsored social should be part of your marketing playbook
Consumers are noticing sponsored posts more than ever. And according to the sixth annual "State of Sponsored Social" report, consumers even see sponsored social posts as more effective than the mighty TV commercial.
Social media is booming for beauty brands. But, a new report suggests there are some diseconomies of scale in social and its really the small brands that are winning.
Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours. It’s up to you to reach them.
The first step in building this relationship is to get to know them. Listen, talk to influencers, and pay attention to keywords. Then use your analytics to get to know your audience better.
Social still only accounts for a small share of total retial sales, but its impact on people's shopping and buying activity is rising fast. Take a look at these statistics, based on Internet Retailer's Social Media top 500.
Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction.